campus wide alert

Dr. Phillip Frank

Marketing & Marketing Research Rural Economic Development International Business Youth Culture

DrPhilipFrank.jpg. Phillip M. Frank
Associate Professor

Contact Info:
Phone: (704) 637-4105                    

Direct Media Relations Contact:
Tonia Black-Gold  
Chief Communications Officer  
Phone: (704) 637-4393  

B.S., Marketing, Appalachian State University; M.B.A., High Point University; Ph.D., (in progress), UNC Greensboro

Phillip Frank describes himself as a "kind" individual with a love for key lime pie, but his biggest pet peeve is a student coming late to his class.  This fan of the Atlanta Braves says he has "a great love for the entire marketing field however; I would say that my personal research interests tend to emphasize (1) international brand extensions and (2) global youth culture. I am generally interested in how mass media is propagated and internalized by different cultures; specifically as it relates to younger consumers." 

If Phillip Frank could be someone else, it would be Sir Richard Branson "because he has made a life of breaking down stereotypes."