courses

2501 PRINCIPLES OF MARKETING   (3 hours)
A study of the marketing environment; marketing, planning and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing. Online only.

2502 CONSUMER BEHAVIOR   (3 hours)
A study of factors that influence the decision to purchase a product or service to include both the consumer and industrial sectors. Prerequisite: MKT 2501.

2503 ADVERTISING   (3 hours)
A study of advertising issues in both traditional and electronic environments, to include policy formulation, promotional activities, agency selection, and statistical analysis. Prerequisites: MGT 1902, MKT 2502.

3120 SALES MANAGEMENT   (3 hours)
A study of sales management issues in both traditional and electronic environments, to include planning and implementing sales strategies; developing and leading the sales organization; budgeting and statistical analysis. Prerequisites: MGT 1902.

3502 MARKETING RESEARCH   (3 hours)
A study of techniques and methodologies of market research, including case method and computer simulation. Prerequisite: MKT 3120.

3990 STRATEGIC MARKETING   (3 hours)
An integrative capstone course examining strategic and operational marketing issues in both traditional and electronic environments. Simulations and gaming models are utilized to translate strategies into current operational plans. Prerequisite: MKT 3502.