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Common Reading

Common Summer Reading

All Catawba College students enrolled in upper level Business and Communication courses will be required to read a common reading in preparation for their Fall courses.

2015 Selection

  • book-winfriends.jpg"How to Win Friends and Influence People"  by Dale Carnegie

    Originally published over 75 years ago, the book selection for the 2015 Common Reading for the Ketner School of Business is on the Business Insider list of "30 Business Books to Read Before Turning 30."

    The Summer 2015 Common Reading is Dale Carnegie’s How to Win Friends and Influence PeopleWith over 3000 reviews on Amazon and a 4.7 out of 5 rating, this book is a classic.

    The selection process for the recommended reading involves faculty and a committee from the Business Advisory Board of the Ketner School of Business.  The selection was not an easy one for Summer 2015 due to the number of suggestions and lack of a consensus on a title.  Carnegie’s book was on everyone’s list, however, with its timeless suggestions for influencing people and how to emerge as an influencer and leader.  “The book has a new edition for the digital age but we are recommending the classic revised version” states Dr. Pamela Thompson, Interim Dean of the Ketner School of Business.   The book is readily available online, in print and from local libraries.

    Faculty in the Ketner School of Business incorporate the common reading in class instruction, and the book will be discussed at the Fall Book Forum to be held in September.  The Book Forum is open to the public and will include a panel of students, faculty and Business Advisory Board members. 

    Readers can participate in online discussions related to the book on the Ketner School of Business Facebook page at

Past Selections

  • 2014: "How Successful People Think:  Change Your Thinking, Change Your Life"
    This selection by John C. Maxwell provides great advice by one of the leading management and leadership experts of our time.

  • 2013: "Conscious Capitalism"
    This selection by John Mackey is a Wall Street Journal bestseller and represents the fourth summer reading text for upper level students in the Ketner School of Business. Mackey is the Co-CEO of Whole Foods Market, and Raj Sisodia, the co-founder of Conscious Capitalism, Inc. and a marketing professor at Bentley University. "
  • 2012: "Inside Coca-Cola"    
    The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company.

  • 2011: "MoneyBall: The Art of Winning an Unfair Game" by Michael Lewis
    The central premise of this book is that the collected wisdom of baseball insiders (including players, managers, coaches, scouts, and the front office) over the past century is subjective and often flawed. Statistics such as stolen bases, runs batted in, and batting average, typically used to gauge players, are relics of a 19th century view of the game and the statistics that were available at the time. A movie based on the book was released in Fall 2011. 
  • 2010: "1,000 Dollars & An Idea" by Sam Wyly  
    "1,000 Dollars and & Idea" is the autobiographic account of self-made billionaire Sam Wyly's rise to fame. Wyly grew up in Louisiana and studied journalism at Louisiana Tech.