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B.A., Integrated Marketing Communication

We offer a B.A. in Integrated Marketing Communication:

INTEGRATED MARKETING COMMUNICATION MAJOR
(B.A. Degree)

Hours

Communication Courses Required

CA 1110 Introduction to Mass Media

3

CA 2255 Writing for Media

3

CA 2701 Public Relations

3

CA 2810 Organizational Communication

3

CA 2901 Online Publication

3

CA 3701 Public Relations: Cases & Campaigns

3

CA 3810 New Media

3

CA 4401 Experiential Learning (cross-listed with MGT 4401 and CS 4401)

3

 

Total:

24

Marketing Courses Required

MKT 2501 Principles of Marketing

3

MKT 2502 Consumer Behavior

3

MKT 2503 Advertising

3

MKT 3502 Marketing Research

3

MKT 3990 Strategic Marketing

3

 

Total:

15

Other Business (Management, IS, Economics, Accounting) Courses Required

ACC 1901 Principles of Accounting I

3

ECON 1902 Principles of Microeconomics

3

IS 3514 Web Technologies and Electronic Commerce

3

MGT 1902 Business Data Analytics

3

MGT 2451 Legal Environment of Business

3

 

Total:

15

Total:

54

Students majoring in Integrated Marketing Communication cannot pursue minors in Marketing or Communication.