Marketing & Marketing Research
Rural Economic Development
Dr. Phillip M. Frank
Visiting Assistant Professor
Phone: (704) 637-4105
Direct Media Relations Contact:
Chief Communications Officer
Phone: (704) 637-4393
B.S., Marketing, Appalachian State University; M.B.A., High Point University; Ph.D., (in progress), UNC Greensboro
Phillip Frank describes himself as a "kind" individual with a love for key lime pie, but his biggest pet peeve is a student coming late to his class. This fan of the Atlanta Braves says he has "a great love for the entire marketing field however; I would say that my personal research interests tend to emphasize (1) international brand extensions and (2) global youth culture. I am generally interested in how mass media is propagated and internalized by different cultures; specifically as it relates to younger consumers."
If Phillip Frank could be someone else, it would be Sir Richard Branson "because he has made a life of breaking down stereotypes."