campus wide alert

The Business of Sports Seminar

May 2, 2014

Sports is no longer a game limited to athletes.

Accountants, attorneys, agents, owners, educators, parents and many others are active participants in The Business of Sports, domestically and internationally. Traditional business issues such as finances and taxes share playing time with courthouse appearances and cultural assimilation as hot issues in the sports business.

This course’s playbook will include an overview of the players and hot issues in the Sports Business field in 2014. 

Who should attend:
Accountants, attorneys, educators, sports professionals, student athletes, parents – anyone with an interest or a stake in the game.Register Now!

Attend this full day seminar to:

  • Learn who the players are in today’s sports business – athletes, owners, attorneys, accountants, media, domestically and internationally.
  • Hear how current talent representation issues are being addressed – contracts, taxes, personal hurdles and cultural assimilation of international athletes into the U.S. sports scene.
  • Account for the financial issues in the sports business - talent compensation, team finances and operations, ticket sales and ancillary sources of income, taxes, return on investment.
  • Understand the evolving role of sports media – reporter, confidante, investigator, whistleblower.
  • Identify & resolve common ethical conflicts in sports - whose team are you really on?



  • 8:00 – 8:45am  - Registration and networking w/continental breakfast.

  • 8:45 – 10:15am 
    Overview of the Business of Sports Business
    • The playing field
    • The ‘players’ – talent, agents, attorneys, accountants owners, media

    Opportunities for careers and professional practice

  • 10:15 – 10:30am  - Morning refreshment break

  • 10:30 am–12:10pm  - Talent representation issues
    • The roles of the ‘Three A’s’ – agent, attorney, accountant
    • Contracts and negotiations
    • Personal Issues – Leaving the ‘posse’ behind Medical risks
    • Cultural Assimilation of foreign talent into U.S. sports

  • 12:10 – 1:00pm - Lunch (provided) and networking

  • 1:00 – 2:30pm - Financial issues in the Sports Business
    • Compensation of the Talent
    •  Return on investment to the owners
    • Operations and revenue
    • Ancillary sources of income
    • Taxes

  • 2:30 – 2:45pm - Afternoon refreshment break

  • 2:45 – 3:45pm Sports and the Media

    • Evolving role of the media – reporter, confidante, investigator

    • Professional skills needed to be in sports media

  • 3:45 – 4:45pm - Conflicts and professional ethics in Sports Business

    • Whose team are you on?

  • 4:45pm - Adjournment


Register online or call (704) 637-4421. Registration is limited to 75. The cost of the seminar is:

  • $350 for CPE; attorneys requesting CLE credit must include an additional $50 fee.
  • $75 for current business & law students.
  • Fee includes continental breakfast, lunch & refreshment breaks.

Register Now!

Refunds and Cancellations:
Requests for cancellations must be received one week in advance to qualify for a refund (less a $25 administrative fee.) No refunds or continuing education credit will be given after that date or for non-attendance.

Other Information

Center for the Environment, Catawba College Campus

Delivery Method:

Program Level:




Advance Preparation

Continuing Education:

CPE Credit: 8.0 hours, including 1.0 ethics Fields of study: Accounting, 1 hour; Tax, 1 hour; Business law, 3 hours; Regulatory Ethics, 1 hour; Specialized knowledge, 2 hours.

CLE Credit:
6.5 hours, including 1.0 Ethics/Professionalism


  • KENNETH A. JACOBSEN, Esq., Temple University Beasley School of Law; Principal, Global Sporting Integration; Co-Owner, Wilmington Blue Rocks Carolina League baseball team
  • FRANCIS J . FARINA Esq., CPA, Associate Professor of Accounting; Director, Catawba College Institute of Business & Accounting


  • DAVE GOREN, Executive Director, National Sportscasters and Sportswriters Association & Hall of Fame
  • KAREN AUSTEN, Ph.D., Visiting Assistant Professor of Exercise Science, Catawba College


CPE/MCLE Creditlogo-cpe.jpg

Catawba College is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Sponsor #124670.)  State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Catawba College has applied for accreditation as a CLE Sponsor under the MCLE Regulations promulgated by the North Carolina State Bar Board of Continuing Legal Education.

Complaints regarding sponsors may be directed to Dr. Pamela Thompson, Dean of the Ralph Ketner School of Business, at (704) 637-4323 or