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College News

Cheerwine Marketing Exec Shares How a Legend Is Born with Catawba Students

March 19, 2014
Category: Academics, Business & Economics
The legend of Cheerwine was shared with Catawba College students enrolled in Business Instructor Dana Lanham's Advertising and Consumer Behavior classes on March 19th. The person sharing that legend of the soft drink born in Salisbury in 1917 was Tom Barbitta, senior vice president of marketing and…
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Big Idea Business Plan Competition Begins March 1

February 28, 2014
Category: Business & Economics, Events
Would-be entrepreneurs in Rowan County have a chance to vie for cash prizes  in the Big Idea Business Plan Competition that begins March 1st and runs through  March 21st. The competition is sponsored by Catawba College's Ketner School of Business as a way to promote entrepreneurship and an…
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Catawba Student Works with Maia's Fashions to Become More Sustainable

February 24, 2014
Category: Academics, Business & Economics, Environmental Science, Students
Catawba College senior David Crescenzo recently completed a sustainability analysis of Maia Smith's downtown Salisbury business, Maia's Fashion. What he discovered in the process of his audit can translate into thousands of dollars in savings for this small business owner over the next five years.…
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NBA Star and College Professor's Bracelets Will Coexist

February 21, 2014
Category: Business & Economics, Faculty
NC College Professor and Lebron James Family Foundation, LBJ Trademarks LLC Settle Over iPromise It was October of 2012 and one of Dr. Pamela Thompson's students exclaimed before class, ". . . Lebron James stole your iProm!se bracelets!" This wasn't the first student who had noticed the NBA star…
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Female Professionals Share Workplace Advice with Catawba's Female Students

February 18, 2014
Category: Alumni, Business & Economics, Events, Students
"I didn't see it coming," Salisbury attorney and Catawba College Trustee Mona Lisa Wallace told a gathering of Catawba female students. She was describing the gender inequity she encountered when fresh out of Wake Forest Law School she entered the workplace. "No one would hire me to be a trial…
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