The MarComm Office is responsible for executing a wide range of integrated marketing and communication projects and priorities for Catawba College. The department drives visibility and branding efforts; leads the strategic direction for its graphic identity and core messaging; manages core messaging of the College website through videos, photos, and content; manages social media efforts; creates and distributes publications; generates press releases that promotes Catawba to broader audiences; matches on-campus experts with media outlets; and handles crisis communications.
We develop and deliver strategic marketing initiatives to support and elevate institutional branding and messaging through advertising, media relations, communication, website, social media, and events across Admissions, Development, Academics, Alumni Relations, Student Affairs, and the President’s Office.
We partner with all departments and offices across campus to develop strategies that achieve marketing objectives and serve the overall goals of the College.
Need to create a communication strategy for a new program? Have an upcoming event to promote? Have a unique story about your faculty or students to share? Looking to refresh the look and feel of existing materials?
All print and digital communication efforts must be vetted by our office to ensure brand consistency.
Our staff will review each job to ensure all the elements of a communications piece are on brand, factual, up-to-date, and include the correct web links.
Are you looking to create an exciting video? Need a photo? We are ready to assist. We place top priority on providing images that support and enhance recruitment, retention, and external support for the College. Showcasing newsworthy events and college sponsored events remains a priority.
Lower priority is given to other events, which may not be covered unless the images are deemed appropriate for recruitment, marketing, or media visibility.
Portraits for faculty and staff may be scheduled by appointment.
MarComm Project Request Form
We request you submit an online Project Request Form providing our office with as much advanced notice as possible for us to better manage your project through the planning, design, and production process.