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Entrepreneurship.

B.B.A. Degree in Business Administration
(Entrepreneurship Concentration)

Bachelor of Business Administration (BBA) Business Degree Concentration in Entrepreneurship

The Entrepreneurship concentration is launching in Fall 2019!

The Entrepreneurship concentration at Catawba College has an exciting combination of courses designed to help the person who has or wants to start a small business, as well as those who are being asked to be more creative in larger organizations.

The theme for the program is creativity and innovation, along with marketing in today's digital world.

Check back soon for full details!

Curriculum

Required Courses for Entrepreneurship Concentration (B.B.A. Degree)
Required Courses for Entrepreneurship Concentration (B.B.A. Degree)

BUSINESS CORE

  • ACC 1901 – Principles of Accounting I
  • ACC 1902 – Principles of Accounting II
  • ECON 1901 – Principles of Macroeconomics
  • ECON 1902 – Principles of Microeconomics
  • FIN 2535 – Managerial Finance
  • IS 2501 – Fundamentals of Information Systems for Organizations
  • MGT 2302 – Business Data Analytics or ECON 2101 – Business & Economic Statistics
  • MGT 2501 – Principles of Management
  • MGT 2566 – Business Ethics
  • MGT 3990 – Strategic Management
  • MGT 4991 – Strategic Simulation
  • MKT 2501 – Principles of Marketing

ENTREPRENEURSHIP CONCENTRATION 

  • ENT 2501 – Introduction to Entrepreneurship 
  • ENT 2510 – Entrepreneurial Leadership 
  • ENT 3501 – Financing New Business Ventures 
  • ENT 3510 – Creativity and Innovation 
  • Electives in Entrepreneurship at 2000 level – one of the following
    • ENT 2512 – Entrepreneurial Marketing 
    • ENT 2513 – New Product Development for Entrepreneurs 
    • ENT 2530 – Digital Playbook for Entrepreneurs 
    • ENT 2540 – Social Entrepreneurship
  • MATH 1132 – Introduction to Statistics
  • MGT 2453 – Business Law  
Course Descriptions
Course Descriptions

Core Business Courses for Entrepreneurship

ACC 1901 – Principles of Accounting I
A study of the accounting principles with emphasis on the use and analysis of financial information for decision-making purposes.

ACC 1902 – Principles of Accounting II
A continuation of the study of accounting principles from a user's perspective with an introduction to the internal information needs of management. Prerequisite: ACC 1901.

ECON 1901 – Principles of Macroeconomics
A study in the foundations of economic analysis, national income accounting, economic growth, and the public sector, with emphasis on macroeconomics.

ECON 1902 – Principles of Microeconomics
A study of markets, the price systems and allocation of resources, distribution of income, international economy, and perspectives on economic change, with emphasis on microeconomics.

ECON 2101 – Business & Economics Statistics
A study of statistical techniques in business and economics, including collection and presentation of business and economic data, measures of control tendencies, dispersion, index numbers, probability, sampling distributions and test of hypotheses. Prerequisite: Completion of Quantitative Literacy Requirement (MATH 1132 is highly recommended).

FIN 2535 – Managerial Finance
A study of financial management for business firms to include financing and investing decisions. Prerequisite: ACC 1901

IS 2501 – Fundamentals of Information Systems for Organizations
A comparison of various sources and uses of information and their interaction: merging of data processing, word processing & communications for optional management decision making.

MGT 2302 – Business Data Analytics
This course provides an introduction to the field of business analytics, including statistical and quantitative analysis of data, exploratory and predictive models, and fact-based management to drive decisions and actions. Data warehouse, data marts, and data mining techniques are introduced.  Prerequisite: MATH 1132.

MGT 2501 – Principles of Management
An examination of major concepts, theories and practices in business management, with emphasis on planning, decision-making, basic organizational structures, motivation and leadership styles.

MGT 2566 – Business Ethics
A consideration of the major ethical theories that guide human and business behavior. Topics will include ethical issues in advertising, product safety, pursuit of profits, employee rights, treatment of workers, effects on the environment, use of natural resources, and multi-national operations.

MGT 3990 – Strategic Management
An integrative capstone course examining the setting of strategic objectives, developing corporate strategies, and translating objectives and strategies into current operational plans. Prerequisites: MKT 2501, FIN 2535, MGT 2501, Senior Standing

MGT 4991 - Strategic Simulation 
The course places the students into a competitive business environment using interactive simulation software to apply all concepts from the business degree in a multi-year strategic planning and implementation scenario.

MKT 2501 – Principles of Marketing
A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing.

Concentration Courses for Entrepreneurship

ENT 2501 – Introduction to Entrepreneurship 
A study in the foundations of entrepreneurship that can be applied to an individual venture, partnership, small business, or (as in intrapreneurship) a large organization.  This course will develop the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning and building an organization.

ENT 2510 – Entrepreneurial Leadership 
This course covers the theory and application of leadership principles and theories for entrepreneurship.  This course exposes the student to the challenges, objectives and skills required to be a leader in an entrepreneurial or intrapreneurial capacity.  Key topics include power, vision, ethical decision-making, teams, and the role followers play in a leader's success.  Prerequisite:  ENT 2501.

ENT 3501 – Financing New Business Ventures
This course studies the financing of small and medium size businesses from the perspective of the entrepreneur and investor.  Students will gain an understanding of the unique financial decisions entrepreneurs are faced with compared to other legal forms of business.  Topics include but are not limited to funding and managing finance, valuation, cash flow, private equity options, and recognizable value.  Pre-requisites: ENT 2501 and FIN 2535.

ENT 3510 – Creativity and Innovation
This is a course designed to challenge the student's creative and innovative abilities.  This course explores methods and practices drawn from the arts, sciences, and social sciences that are used by innovative and creative individuals to develop initiatives and solve complex managerial or organizational problems.

ENT Elective over 2000 – One of the Following:

ENT 2512 – Entrepreneurial Marketing
Entrepreneurial marketing focuses on the four key marketing drivers for building a business, using the traditional "4P's" marketing framework.  This course emphasizes and develops the elements of a product, place, promotion, and price that are most important for entrepreneurial ventures.

ENT 2513 – New Product Development for Entrepreneurs
This course will focus on proven constructs, frameworks and approaches for new product development, including insight, analyzing marketing opportunities, segmentation and positioning, concept development, product/service design, testing evaluation and refinement, and launch.

ENT 2530 – Digital Playbook
This course develops the key digital technology elements associated with many entrepreneurial start-ups.  Students learn the fundamental aspects of each element to allow for effective project management.

ENT 2540 – Social Entrepreneurship
This course focuses on the use of entrepreneurial methods for the resolution of social problems, evaluating a range for profit and non-profit ventures to achieve an identified social good.  The course will frame the concept and context of what "social good" and "social change" is, using a range of real world situations and examples.

MGT 2453 – Business Law I
An introduction to the legal system as it applies to commercial transactions and a study of the substantive law of contracts.

MATH 1132 – Introduction to Statistics 
An introduction to elementary statistics, including topics such as normal distribution, histograms, mean, standard deviations, confidence intervals, and hypothesis testing techniques.