MSPM 5000 The Business of Sports (Motorsports)
This course provides an in-depth examination of the business and legal aspects of the motorsports industry. Across the state of North Carolina, motorsports is a multi-billion dollar industry. Through this course students will investigate NASCAR, NHRS, and the World of Outlaws Sprint Racing Series investigating the motorsports history, structure, finance, sponsorships, and career opportunities.
MSPM 5100 Advanced Marketing in Sport
The course develops knowledge and skill in the marketing process as it relates to understanding the sport consumer, logistics, promotions, and public relations activities in traditional and specialized areas of the sport industry. The capstone project includes analyzing, developing marketing strategies, and presenting a marketing campaign towards specific sport scenarios.
MSPM 5200 Research Methods in Sport
This course introduces students to the concepts and process of graduate research. Both quantitative and qualitative methodologies are discussed. Students will become informed consumers of research and thus develop an understanding of how to integrate research into decision making. Students will also develop skills to conduct their own related research within the operations of a sport organization.
MSPM 5300 Management & Leadership in Baseball
Within the perspective of professional baseball, this course evaluates leadership theories from historical and contemporary perspectives. Students will identify leadership principles across sport organizations that are positively impacting local and regional communities while developing personal and professional growth plans as future sport leaders.
MSPM 5400 Sports Facilities & Event Management
This course allows students to experience first-hand one of the premier sport cities in the U.S. (Washington DC, New York City, or Boston) to gain understanding of the management of sport venues and events. Through facility tours, class lectures, and interactions with industry professionals, students will gain knowledge to cultivate, organize, and execute any sporting event from a managerial perspective.
MSPM 5500 Sport Management Thesis I
This course incorporates the sport management thesis proposal and research, which take place under the guidance of an assigned research chair.
MSPM 6100 Sales & Sponsorship in the Sport Industry
This course examines the theoretical foundations for promotions and sales in the sport industry and provide students the opportunity to create a sponsorship proposal that identities target markets, create media and promotion plans and measurable strategies for the impact of sponsorship.
MSPM 6200 Sustainability in Sport
This course investigates how sustainability can affect all functional areas of a sport organization's operations with emphasis on public policies specific to sustainability that are applicable to sport organizations, how economic activity associated with sport organizations impacts the natural environment, and the examination of green initiatives across NCAA institutions and professional sport franchises.
MSPM 6400 Student-Athlete Welfare & Athlete Development
This course allows students to experience first-hand international travel to examine the European model of sport. Students will gain knowledge through facility tours, class lectures, and interactions with industry professionals, many working within some of the largest and most recognized sport organizations in the world.
MSPM 6300 European Model of Sport
This course provides an investigation of the primary skills utilized by individuals within the athlete development industry. Particular focus will be placed on student-athlete welfare, career development, mental health and counseling services, personal finance, leadership development, post-sport career transition, community outreach, and reaching injured athletes.
MSPM 6500 Public Relations & Social Media in Sport
This course prepares students to understand social media which has become one of the most dynamic and fastest growing components of the sport industry. Additional focus in public relations includes defining, developing, and delivering effective campaigns and the use of mass and social media platforms for brands, personalities and teams as well as the management and mitigation of crisis.
MPSM 6600 Sport Management Thesis II
This course incorporates the sport management thesis defense as each student will defend their thesis before a committee consisting of their assigned chair and two readers.