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Sport Management.

Master of Sport Management (MSPM)

Now Accepting Applications:
-  Early Application Deadline: Thursday, November 19th
 - Application Deadline: Thursday, April 15th  

Master of Sport Management (MSPM) Degree

Grow in your Knowledge, Network with Industry Leaders, & Experience your Education

co-sportmgmt20.jpgCatawba College’s Master of Sport Management program fully capitalizes on its proximity to Charlotte, Winston-Salem, and Greensboro.  Our graduate students have the opportunity to engage with many of the premier sport properties in the country located within 60 miles of the campus, including the Carolina Panthers, Charlotte Hornets, IMG, Octagon, Atlantic Coast Conference, Greensboro Sport Commission, U.S. Whitewater Center, Charlotte Motor Speedway, Richard Childress Racing, Joe Gibbs Racing, Wake Forest Athletics, Charlotte Knights, Winston-Salem Dash, Kannapolis Cannon Ballers, and Greensboro Grasshoppers. 

The Masters in Sport Management at Catawba prepares students for life in the fast lane as they prepare for careers in motorsports, professional and collegiate sports, and the business side of sport. Students will gain intensive, hands-on experience in a field that is important to our society in the way that sports can connect people together.


21-Month Program

The 36-hour curriculum is completed in 21 months through a cohort model:

    • YEAR ONE: Students attend classes on Monday & Wednesday and Tuesday & Thursday from 9:00am-11:00am.  Students are required to engage with sport properties for at least 15 hours per week during both the fall and spring semesters. 
    • YEAR TWO: Students attend classes on Monday & Wednesday and Tuesday & Thursday from 9:00am-11:00am.  Students are required to engage with sport properties for at least 15 hours per week during both the fall and spring semesters.  

 

Catawba College Sport Management Student
Building Your Knowledge and Network.

Once a month on Fridays, students from both cohorts visit with our regional educational partners to gain knowledge from industry leaders while building their personal network.  An example of a monthly experience is a day trip to Winston-Salem to visit with Wake Forest Athletics, IMG, and Winston-Salem Dash. 

Catawba College Sport Management Students
Travel Opportunities.

Domestic and International travel is also built into the curriculum, as graduate students will travel to Washington, New York or Boston during their first summer in the program for Sport Facilities & Event Management.  Students will travel to Europe during their second summer for the course European Model of Sport.

Catawba College Sport Management Student
Certifications.

To ensure that our students are competitive in the marketplace, they will the opportunity to earn multiple certificates from third party agencies that are embedded into multiple courses.

Catawba College Sport Management Student
Closing the Deal.

The culminating assignment for Catawba’s Sport Management graduate students will be their written thesis and oral defense.   

Request Info          Apply Now

 

Sport Management Faculty

Duane Aagaard, PhD

Duane Aagaard, PhD

Associate Professor of Sport Management
Abernethy Gymnasium
daagaard@catawba.edu

Troy Carlton, PhD

Troy Carlton, PhD

Assistant Professor of Sport Management
Abernethy Gymnasium
tcarlton19@catawba.edu

Curriculum

Required Courses for M.S. in Sport Management
Required Courses for M.S. in Sport Management

The Masters in Sport Management program is a 36 credit hour residential program. 

The program admits new students each fall {exceptions for spring semester admits will be considered} with a maximum cohort size of 15 students. The following outlines the typical course sequencing: 

Year 1:  Fall

6

MSPM 5000 The Business of Sports
MSPM 5100 Advanced Marketing in Sport

3
3

Year 1: Spring

6

MSPM 5200 Research Methods in Sport
MSPM 5300 Management & Leadership in Sport

3
3

Year 1: Summer

 6

MSPM 5400 Sports Facilities & Event Management (Travel Course)  
MSPM 5500 Sport Management Thesis I (Online)

3
3
 Year 2: Fall 9 

MSPM 6100 Sales & Sponsorship in the Sport Industry
MSPM 6200 Sustainability in Sport
MSPM 6400 Student-Athlete Welfare & Athlete Development

3
3
3
 Year 2: Spring

MSPM 6300 European Model of Sport (Travel Course)
MSPM 6500 Public Relations & Social Media in Sport
MPSM 6600 Sport Management Thesis II

3
3
3

 

Course Descriptions
Course Descriptions

MSPM 5000 The Business of Sports (Motorsports)
This course provides an in-depth examination of the business and legal aspects of the motorsports industry.  Across the state of North Carolina, motorsports is a multi-billion dollar industry.  Through this course students will investigate NASCAR, NHRS, and the World of Outlaws Sprint Racing Series investigating the motorsports history, structure, finance, sponsorships, and career opportunities.     


MSPM 5100 Advanced Marketing in Sport                                          
The course develops knowledge and skill in the marketing process as it relates to understanding the sport consumer, logistics, promotions, and public relations activities in traditional and specialized areas of the sport industry.  The capstone project includes analyzing, developing marketing strategies, and presenting a marketing campaign towards specific sport scenarios. 


MSPM 5200 Research Methods in Sport                                                           
This course introduces students to the concepts and process of graduate research. Both quantitative and qualitative methodologies are discussed.  Students will become informed consumers of research and thus develop an understanding of how to integrate research into decision making. Students will also develop skills to conduct their own related research within the operations of a sport organization.


MSPM 5300 Management & Leadership in Baseball                         
Within the perspective of professional baseball, this course evaluates leadership theories from historical and contemporary perspectives.  Students will identify leadership principles across sport organizations that are positively impacting local and regional communities while developing personal and professional growth plans as future sport leaders.  


MSPM 5400 Sports Facilities & Event Management  
This course allows students to experience first-hand one of the premier sport cities in the U.S. (Washington DC, New York City, or Boston) to gain understanding of the management of sport venues and events. Through facility tours, class lectures, and interactions with industry professionals, students will gain knowledge to cultivate, organize, and execute any sporting event from a managerial perspective.


MSPM 5500 Sport Management Thesis I
This course incorporates the sport management thesis proposal and research, which take place under the guidance of an assigned research chair. 

 
MSPM 6100 Sales & Sponsorship in the Sport Industry                   
This course examines the theoretical foundations for promotions and sales in the sport industry and provide students the opportunity to create a sponsorship proposal that identities target markets, create media and promotion plans and measurable strategies for the impact of sponsorship.


MSPM 6200 Sustainability in Sport                                                       
This course investigates how sustainability can affect all functional areas of a sport organization's operations with emphasis on public policies specific to sustainability that are applicable to sport organizations, how economic activity associated with sport organizations impacts the natural environment, and the examination of green initiatives across NCAA institutions and professional sport franchises.  


MSPM 6400 Student-Athlete Welfare & Athlete Development       
This course allows students to experience first-hand international travel to examine the European model of sport.  Students will gain knowledge through facility tours, class lectures, and interactions with industry professionals, many working within some of the largest and most recognized sport organizations in the world.


MSPM 6300 European Model of Sport  
This course provides an investigation of the primary skills utilized by individuals within the athlete development industry.  Particular focus will be placed on student-athlete welfare, career development, mental health and counseling services, personal finance, leadership development, post-sport career transition, community outreach, and reaching injured athletes.


MSPM 6500 Public Relations & Social Media in Sport                                 
This course prepares students to understand social media which has become one of the most dynamic and fastest growing components of the sport industry.  Additional focus in public relations includes defining, developing, and delivering effective campaigns and the use of mass and social media platforms for brands, personalities and teams as well as the management and mitigation of crisis.


MPSM 6600 Sport Management Thesis II                                                        
This course incorporates the sport management thesis defense as each student will defend their thesis before a committee consisting of their assigned chair and two readers.