Communication Major: Bachelor of Arts (BA) in Communication or Bachelor of Science (BS) in Business Administration - Communication
Use your Communication major to acquire a challenging career in almost any employment sector.
Catawba College prepares Communication majors for entry level jobs in media production, journalism, marketing, public relations and news broadcasting. An added benefit for undergraduates pursuing a bachelor’s degree program in Communication at Catawba College is that the College is ranked #4 among Best Regional Colleges in the South by U.S. News.
Additionally, new and transfer day students majoring in a Business program at Catawba have the opportunity to be considered for a Business scholarship.
B.A. DEGREE IN COMMUNICATION
Catawba College’s Bachelor of Arts Degree in Communication equips students with skills needed to communicate information effectively across many contemporary platforms.
Catawba College’s Communication major was recently revised to emphasize digital media skills and fluency that are in high demand across all types of current workplaces. Knowledgeable and inspiring faculty help Communication students develop critical thinking skills, media literacy, and an understanding of how communicative practices, new media, and technologies are reshaping work, education, relationships, and everyday life.
Catawba’s student-centered approach, access to professional-grade equipment, collaborative opportunities with other academic majors and activities (including Theatre Arts, Music, and Athletics), and nearby access to major markets in Charlotte, the Triad and the Triangle uniquely prepare Communication majors for success in the modern workplace.
Students who major in Communication will develop oral, written, social media, and digital media skills that will help improve, enhance and retain the relationships that a business has with its customers, shareholders, the media, and the public at large. Courses in Public Speaking, Principles of Journalism, Introduction to Digital Media Production, Digital Cultures, and Intercultural Communication are core components of this concentration. Students may also learn to use professional grade video and editing equipment in our on-campus digital media lab. Proximity to nearby metropolitan areas allow Communication majors to obtain dynamic internships at television and radio stations, creative service agencies, and national corporations including Lowe’s, Wells Fargo, and Bank of America.
Additionally, students pursuing a Bachelor of Arts degree in Communication who are interested in sports can focus on the following concentration:
Sport Communication Concentration
If you love sports, choose the Sport Communication concentration. You will take classes that introduce you to Sportscasting and Sportswriting, Sports Management and Sports Marketing, and you will learn about Sports History and the Theory of Sports. Using professional grade equipment, Sport Communication students collaborate with Catawba Athletics to live stream athletic events and create compelling content to promote Catawba’s 22 NCAA Division II teams. Close proximity to metropolitan areas like Charlotte, Winston-Salem and Greensboro allows Catawba’s Sport Communication majors easy access to internships and experiential learning opportunities with professional sports teams like the Carolina Panthers, the Charlotte Hornets, the Charlotte Knights, and the Kannapolis Intimidators.
B.S. Degree in business administration - COMMUNICATION concentration
Students who pursue the Communication concentration of the Bachelor of Science Degree in Business Administration at Catawba College will develop oral, written, social media, and digital media skills that will help improve, enhance and retain the relationships that a business has with its customers, shareholders, the media, and the public at large. Courses in Public Speaking, Introduction to Converging Media, Writing for Media, and Digital Cultures are core components of this concentration. Students may also learn to use video and editing equipment in our on-campus digital media lab.
Catawba College’s Communication concentration of the Bachelor of Science Degree in Business Administration is accredited by the Accreditation Council of Business Schools and Programs (ACBSP) which means that the courses we teach, the way we teach them, and the resources we provide to students in Catawba’s Ketner School of Business adhere to business world best practices. It also means that our faculty are constantly assessing and improving their teaching styles and their curricula to stay in sync with the latest trends and cycles in business.
minor in communication
Catawba offers a minor in Communication that provides students with a broad understanding of the field of Communication. Courses include Public Speaking, Introduction to Converging Media, Principles of Journalism, and Interpersonal Communication.
Communication Program Highlights
The Communication Bachelor of Arts degree program at Catawba College offers a choice of two concentrations: Communication and Sport Communication. This deeply experiential academic major affords its students real-world, hands-on opportunities to develop promotional videos for Catawba College and other North Carolina businesses and non-profits, to intern with regional sports teams and media organizations, and to work on the Catawba College student paper, The Pioneer.
A state-of-the-art digital media lab on campus affords Communication students with an opportunity to use professional, broadcast-quality camcorders and iMac workstations to shoot and edit their videos. Special courses of interest that are part of Communication bachelor’s degree program include Introduction to Digital Media Production where students have an opportunity to plan, shoot, edit and screen their own short movies; Digital Cultures where the focus is on how digital technology impacts all facets of life; and American Horror which draws on media theory and history to explore how horror media – film, TV and video games – helps us make sense of broader national anxieties.
Catawba Communication majors take advantage of the many media outlets and professional and collegiate sports teams in the region to obtain internships and develop professional skills. Communication students have interned with Greensboro radio station, 93.1 The Wolf; CBS Broadcasting Network in New York City on shows including The Late Show with Stephen Colbert, CBS This Morning and CBS Sports; WSAT-AM; Downtown Salisbury, Inc.; the Charlotte Motor Speedway Public Relations Office; and the Salisbury Post.