Skip to main content
Login to CatLink
Future Students

Apply online or check the status of your Admissions application:

Admission Portal

COMMUNICATION.

B.A. Degree in Communication
B.S. Degree in Business Administration (Communication Concentration)
Minor in Communication

Communication Major: Bachelor of Arts (BA) in Communication or Bachelor of Science (BS) in Business Administration - Communication

Use your Communication major to acquire a challenging career in almost any employment sector.

Catawba College prepares Communication majors for entry level jobs in media production, journalism, marketing, public relations and news broadcasting. An added benefit for undergraduates pursuing a bachelor’s degree program in Communication at Catawba College is that the College is ranked #4 among Best Regional Colleges in the South by U.S. News.


B.A. DEGREE IN COMMUNICATION  

commarts17.jpgCatawba College’s Bachelor of Arts Degree in Communication equips students with skills needed to communicate information effectively across many contemporary platforms. 

Catawba College’s Communication major was recently revised to emphasize digital media skills and fluency that are in high demand across all types of current workplaces. Knowledgeable and inspiring faculty help Communication students develop critical thinking skills, media literacy, and an understanding of how communicative practices, new media, and technologies are reshaping work, education, relationships, and everyday life.

Catawba’s student-centered approach, access to professional-grade equipment, collaborative opportunities with other academic majors and activities (including Theatre Arts, Music, and Athletics), and nearby access to major markets in Charlotte, the Triad and the Triangle uniquely prepare Communication majors for success in the modern workplace.

Students pursuing a Bachelor of Arts degree in Communication can focus on one of two concentrations:

Communication Concentration 
Select the Communication concentration to develop oral, written, social media, and digital media skills that will help improve, enhance and retain the relationships that a business has with its customers, shareholders, the media, and the public at large. Courses in Public Speaking, Principles of Journalism, Introduction to Digital Media Production, Digital Cultures, and Intercultural Communication are core components of this concentration. Students may also learn to use professional grade video and editing equipment in our on-campus digital media lab.  Proximity to nearby metropolitan areas allow Communication majors to obtain dynamic internships at television and radio stations, creative service agencies, and national corporations including Lowe’s, Wells Fargo, and Bank of America.

Sport Communication Concentration
If you love sports, choose the Sport Communication concentration. You will take classes that introduce you to Sportscasting and Sportswriting, Sports Management and Sports Marketing, and you will learn about Sports History and the Theory of Sports. Using professional grade equipment, Sport Communication students collaborate with Catawba Athletics to live stream athletic events and create compelling content to promote Catawba’s 22 NCAA Division II teams. Close proximity to metropolitan areas like Charlotte, Winston-Salem and Greensboro allows Catawba’s Sport Communication majors easy access to internships and experiential learning opportunities with professional sports teams like the Carolina Panthers, the Charlotte Hornets, the Charlotte Knights, and the Kannapolis Intimidators.


B.S. Degree in business administration - COMMUNICATION  concentration

Students who pursue the Communication concentration of the Bachelor of Science Degree in Business Administration at Catawba College will develop oral, written, social media, and digital media skills that will help improve, enhance and retain the relationships that a business has with its customers, shareholders, the media, and the public at large. Courses in Public Speaking, Introduction to Converging Media, Writing for Media, and Digital Cultures are core components of this concentration. Students may also learn to use video and editing equipment in our on-campus digital media lab.logo-acbsp.png

Catawba College’s Communication concentration of the Bachelor of Science Degree in Business Administration is accredited by the Accreditation Council of Business Schools and Programs (ACBSP) which means that the courses we teach, the way we teach them, and the resources we provide to students in Catawba’s Ketner School of Business adhere to business world best practices. It also means that our faculty are constantly assessing and improving their teaching styles and their curricula to stay in sync with the latest trends and cycles in business.


minor in communication

Catawba offers a minor in Communication that provides students with a broad understanding of the field of Communication. Courses include Public Speaking, Introduction to Converging Media, Principles of Journalism, and Interpersonal Communication.


Communication Program Highlights

The Communication Bachelor of Arts degree program at Catawba College offers a choice of two concentrations: Communication and Sport Communication. This deeply experiential academic major affords its students real-world, hands-on opportunities to develop promotional videos for Catawba College and other North Carolina businesses and non-profits, to intern with regional sports teams and media organizations, and to work on the Catawba College student paper, The Pioneer.

A state-of-the-art digital media lab on campus affords Communication students with an opportunity to use professional, broadcast-quality camcorders and iMac workstations to shoot and edit their videos. Special courses of interest that are part of Communication bachelor’s degree program include Introduction to Digital Media Production where students have an opportunity to plan, shoot, edit and screen their own short movies; Digital Cultures where the focus is on how digital technology impacts all facets of life; and American Horror which draws on media theory and history to explore how horror media – film, TV and video games – helps us make sense of broader national anxieties.

 

Catawba College Communication Student Interning at WSAT Radio
Internships in Communication.

Catawba Communication majors take advantage of the many media outlets and professional and collegiate sports teams in the region to obtain internships and develop professional skills. Communication students have interned with Greensboro radio station, 93.1 The Wolf; CBS Broadcasting Network in New York City on shows including The Late Show with Stephen Colbert, CBS This Morning and CBS Sports; WSAT-AM; Downtown Salisbury, Inc.; the Charlotte Motor Speedway Public Relations Office; and the Salisbury Post.

Related Bachelor Degree Programs

Outcomes

block-student12.jpg

JOBS FOR COMMUNICATION MAJORS.

Communication majors from Catawba College are hard at work in the following positions:

    • Newspaper Reporter
    • Construction Solutions Manager
    • Television Production Assistant
    • Admissions Counselor
block-student3.jpg

GRADUATE SCHOOLS.

Catawba Communication majors are being enrolled at the following graduate schools:

    • UNC-Charlotte
    • UNC-Greensboro


co-whetzel2.png

"If you want to have the freedom to design an ideal life for yourself, Catawba makes it possible for you to do so. Catawba won’t do it for you, but Catawba will help you along the way."

Victoria Whetzel ’17
Communication major with Theatre Arts minor; Member of Catawba Singers, Helen Foil Beard Society, Alpha Psi Omega Theatre Arts Honor Society, Dance Ensemble, and Note-Taker for Student Conduct Board; Employed as a Casting Assistant at Sharp Entertainment, New York City

Communication Facilities

DIGITAL MEDIA
LAB

co-ama.png

PARTICIPATE.

Catawba Communication majors work on the staff of the student newspaper, The Pioneer, and develop real-world skills. They also participate in Lambda Pi Eta, the national Communication Honor Society, and are active in the American Marketing Association on campus.

Communication Faculty

Dr. Josh Smicker

Assistant Professor and Chair of Communication Dr. Josh Smicker’s academic research investigates the use of digital media technologies — including video games, virtual reality, and mobile applications — to justify and expand a move towards the self-management of trauma. His work connects the ways digital technologies are presented as enabling “post-traumatic growth” to changing representations of trauma in film and television, and to shifts in more general discourses of trauma, crisis, and “resilience.” 

Dr. Scott Morton

Assistant Professor of Communication Dr. Scott Morton is trained as a media historian and has experience in film and video production. His research interests include 20th century propaganda and the history of broadcast radio in the United States. His expertise includes creative writing, sound design, photography, and videography. He has professional experience with public relations, advertising, and computer-based technical support. 

Dr. Sarah Jackson

Visiting Assistant Professor of Communication Dr. Sarah Jackson's academic research focuses on experimental use of emerging and obsolete media to critically and aesthetically explore the intersections of memory and place. Jackson specifically focuses on urban and rural landscapes and communities at risk of physical dissolution due to environmental, socioeconomic and cultural factors. She explores how technology can simultaneously preserve and question the permanence of place and the memories and relationships people attach to familiar locations.

Curriculum

Required Courses for B.A. in Communication
Required Courses for B.A. in Communication
COMM 1050 Introduction to Communication 

3

COMM 1101 Public Speaking 3
COMM 1110 Introduction to Converging Media

3

COMM 1240 Principles of Journalism

3

COMM 2810 Organizational Communication

3

COMM 2245 Media Criticism

3

COMM 2255 Writing for Media

3

COMM 1501 Digital Media Production

3

COMM 3050 Digital Cultures

3

COMM 3900 Intercultural Communication 9
MKT 2501 Principles of Marketing
OR
MGT 2501 Principles of Management

3

COMM 4291 Media Research
OR
MGT 4403 Experiential Learning
OR
COMM 4401 Internship
3
COMM Electives (3)

9

 

Total:

45

 

Sports Communication Concentration

B.A. CORE in Communication with the following:

COMM 2201 Intro to Sportscasting
OR
COMM 2202 Intro to Sportswriting

 3

COMM 3110 Sports History

 3

COMM 3120 Theory of Sports

 3

PER 2230 Introduction to Sports Management
OR
PER 2231 Sports Marketing

 3

*COMM or PER Elective 

 3

Total:

 18

Required Courses for B.S. Degree - Communication Concentration
Required Courses for B.S. Degree - Communication Concentration

ACC 1901, 1902 Principles of Accounting I,II

6

ECON 1901, 1902 Principles of Macroeconomics, Principles of Microeconomics

6

ECON 2101 Business and Economic Statistics                     
OR 
MGT 1902 Business Data Analytics

3

FIN 2535 Managerial Finance

3

IS 2501 Management Information Systems

3

MGT 2453 or 2454 Business Law I or II

3

MGT 2501 Principles of Management

3

MGT 2563 Operations Management

3

MGT 2566 Business Ethics

3

MGT 3990 Strategic Management

3

MGT 4401 Experiential Business Learning

3

MKT 2501 Principles of Marketing

3

COMMUNICATION CONCENTRATION
CA 1101 Public Speaking 
CA 1110 Introduction to Mass Media 
CA 2255 Writing for Media 
CA 3260 Media Law and Ethics 
Electives in Communications

3
3
3
3
6

 

Total:

60

Required Courses for Minor
Required Courses for Minor

CA 1101 Public Speaking

3

CA 1110 Introduction to Mass Media

3

CA 1240 Introduction To Journalism

3

CA 2120 Interpersonal Communication

3

Electives in Communication Arts

6

 

Total:

18

Course Descriptions
Course Descriptions

1101 PUBLIC SPEAKING (3 hours)
A study of oral communication with attention to vocal delivery, bodily action, and speech composition.

1110 INTRODUCTION TO CONVERGING MEDIA (3 hours)
An introduction to the fundamental principles and techniques of modern media arts, with emphasis on film and broadcasting.

1240 PRINCIPLES OF JOURNALISM (3 hours)
Provides an overview of American journalism socially, politically, and historically from the Colonial era through current digital age with an emphasis on research, basic journalistic writing/reporting, ethics, and law.

2115 FILM CRITICISM (3 hours)
Same as TA 2115. A study of the technical aspects of film-making and of the political and artistic role of film in society.

2116 ASIAN CINEMA (3 hours)
Same as TA 2116. A semester-long study of styles and concepts of films as practiced in various cultural, political, and social contexts throughout Asia. Analytical skills will focus on how to read the visual language of the film along with the spoken word (including subtitles). (Offered in alternate years).

2120 INTERPERSONAL COMMUNICATION (3 hours)
A study of various theories and types of verbal communication as they affect the dynamics of human relationships.

2200 SURVEY OF ELECTRONIC MEDIA (3 hours)
An overview of the field of broadcasting to include radio, television, and cable. Prerequisite: CA 1110.

2201 INTRODUCTION TO SPORTSCASTING (3 hours)
Theory and practice of sports reporting on the radio and television.

2202 INTRODUCTION TO SPORTSWRITING  (3 hours)
This course is an introduction to the profession of sportswriting in its various forms. Styles of sportswriting will be examined as well as fundamentals. 

2245 MEDIA CRITICISM (3 hours)
Theory and practice in critical analysis of most forms of media. Prerequisite: CA 1110.

2249 APPLIED JOURNALISM (1 hour) 
The learning and development of journalism techniques through actual publication practice. Limited to students working with the Pioneer, this course may be repeated for a maximum of 8 semester hours credit.

2255 WRITING FOR MEDIA (3 hours)
Theory and practice in various forms of writing for print journalism, electronic journalism, and public relations.

2310 FEATURE WRITING (3 hours)
A study and practical application of the principles and processes involved in writing feature-style articles for various media outlets. Prerequisite: CA 1240.

2601 SELECTED TOPICS IN COMMUNICATIONS (1-3 hours)
A study of a topic selected by the department focusing on an area of particular interest within the discipline.

2701 PUBLIC RELATIONS (3 hours)
An introduction to the theories, principles and practices of modern public relations.

2810 ORGANIZATIONAL COMMUNICATION (3 hours)
An introduction to the theory and practices associated with management and communication of information within organizations and businesses.

2901 ONLINE PUBLICATION (3 hours)
Study of the history of online information exchange including current standards/trends in internet publication with a focus on the creation of unique content for publication in various web based formats.

3050 DIGITAL CULTURES (3 hours)
This course explores contemporary issues and concepts focused on the different ways that digital technology impacts interpersonal relationships, economics, politics, and culture. Students will emerge with a clearer understanding of the ways new media technologies impact and shape their lives, with improved media literacy, and with the vocabulary and skills necessary to engage in meaningful discussions, debates, and interventions around digital technologies and its various impacts in their lives.

3110 SPORTS HISTORY  (3 hours)
The study of the history and personalities of sports in the U.S. Prerequisite: CA 1110.

3120 THEORY OF SPORTS  (3 hours)
The study of how sports are played from a strategic perspective that goes beyond the basic level of understanding.

3215 ELECTRONIC MEDIA PROGRAMMING (3 hours)
A study of the theory and practices of programming in radio, television and cable. Prerequisite: CA 2701.

3250 ELECTRONIC MEDIA MANAGEMENT (3 hours)
A study of theories and practical application of techniques related to the management of radio and television stations. Prerequisites: CA 1110, and CA 2200.

3260 MEDIA LAW AND ETHICS (3 hours)
A basic introduction to U.S. law governing media and to journalistic codes of ethics. Prerequisite: CA 1110.

3701 PUBLIC RELATIONS CASES AND CAMPAIGNS (3 hours)
An exploration of the theory and practice of public relations by utilizing successful and unsuccessful cases and campaigns run by PR professionals.

3810 NEW MEDIA (3 hours)
An overview of new media developments and implications for the future from a social, political and artistic standpoint.

3900 INTERCULTURAL COMMUNICATIONS (3 hours)
Study of communication differences across various non-western or distinctly unique subcultures and the impact of cultural differences on interactions in various social and business settings.

3920 PERSUASION  (3 hours)
An exploration of persuasive communication over the years with a focus on the formulation and creation of arguments in interpersonal and media in the past and today.

4101 COMMUNICATION SEMINAR (3 hours)
Reading, discussion, independent research, and written reports on a topic selected by the department.

4201 PRACTICUM (1-3 hours)
An application of theory and methods of specific areas of speech communication in supervised experience.

4291 MEDIA RESEARCH (3 hours)
An introduction to research methodology in media and communication arts to include research design, collection of data, analysis, and reporting. Prerequisites: CA 1110 and CA 2200.

4301 INDEPENDENT STUDY (1-4 hours)
Self-directed study following a contractual plan initiated by the student and approved by the departmental faculty.

4401 EXPERIENTIAL LEARNING (1-6 hours)
A reality-based, outside-of-the-classroom experience, under the supervision of a faculty member. This experience may include practicum, internship, service learning, study aborad, computer simulation, or other similar approved experience. Prerequisite: Permission of instructor. Same as MGT 4401 and CS 4401.