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ENTREPRENEURSHIP.

B.S. Degree in Business Administration
(Entrepreneurship Concentration)
Minor in Entrepreneurship 

Entrepreneurship Concentration - Bachelor of Science (BS) in Business Administration

Focus on the Entrepreneurship concentration if you are interested in creating and managing your own business. You will gain skills in developing a business plan, budgeting, marketing and managing growth for a start-up business.

With guidance from our entrepreneurial faculty, you can prepare to launch your own business venture in Catawba’s Center for Entrepreneurship and Experiential Development (CEED) Lab on campus. Courses include Entrepreneurial Leadership and Financing New Business Ventures.

Additionally, new and transfer day students majoring in a Business program at Catawba have the opportunity to be considered for a scholarship


minor in entrepreneurship

Catawba offers a minor in Entrepreneurship.


PROGRAM HIGHLIGHTS

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Catawba students majoring in Entrepreneurship have access to some of the best opportunities and resources for scholarships, internships, study abroad, and undergraduate research available in the Ketner School of Business.

Catawba College’s Entrepreneurship concentration degree program is accredited by the Accreditation Council of Business Schools and Programs (ACBSP) which means that the courses we teach, the way we teach them, and the resources we provide to students in Catawba’s Ketner School of Business adhere to business world best practices. It also means that our faculty are constantly assessing and improving their teaching styles and their curricula to stay in sync with the latest trends and cycles in business.


RELATED BACHELOR DEGREE PROGRAMS

Outcomes

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BUSINESS DEGREE CAREERS.

Business majors from Catawba College are shaping the business world in the following positions:

  • CPA
  • Financial Advisor
  • Software Support Analyst
  • Web Developer
  • Search Engine Optimization Specialist
  • Human Resource Manager
  • Banker
  • Small Business Owner
 
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GRADUATE SCHOOLS.

Graduate schools enrolling Catawba College Business majors:

    • UNC-Charlotte
    • N.C. State University
    • UNC-Chapel Hill

 

Entrepreneurship Facilities

CEED Lab
(Entrepreneurship and Experiential Development)

Digital
Media 
Lab

Info Systems Lab
(KH 304)

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PARTICIPATE.

Prepare for your foray into the business world by developing leadership skills through joining the Future Business Leaders of America - Phi Beta Lambda (PBL) organization, the world’s largest collegiate business career student organization; the Business Honor Society; the American Marketing Association; the International Club; or Catawba’s own Student Managed Investment Fund (SMIF).

Entrepreneurship Faculty

Dr. Renee A. Just

Dr. Renee A. Just, Assistant Professor of Business and Director of the Center for Entrepreneurship and Experiential Development (CEED), teaches courses in the Entrepreneurship concentration of the Bachelor of Science in Business Administration degree.  She recently traveled abroad to Israel with her students to study that country’s entrepreneurial culture and mindset.

Curriculum

Required Courses for Entrepreneurship Concentration
Required Courses for Entrepreneurship Concentration

ACC 1901, 1902 Principles of Accounting I,II

6

ECON 1901, 1902 Principles of Macroeconomics, Principles of Microeconomics

6

ECON 2101 Business and Economic Statistics                     
OR 
MGT 1902 Business Data Analytics

3

FIN 2535 Managerial Finance

3

IS 2501 Management Information Systems

3

MGT 2453 or 2454 Business Law I or II

3

MGT 2501 Principles of Management

3

MGT 2563 Operations Management

3

MGT 2566 Business Ethics

3

MGT 3990 Strategic Management

3

MGT 4401 Experiential Business Learning

3

MKT 2501 Principles of Marketing

3

ENTREPRENEURSHIP CONCENTRATION 
ENT 2501 Introduction to Entrepreneurship 
ENT 2510 Entrepreneurial Leadership 
ENT 3501 Financing New Business Ventures 
ENT 3510 Creativity and Innovation 
Electives in Entrepreneurship at 2000 level or above 
ENT2512 Entrepreneurial Marketing 
ENT2513 New Product Development for Entrepreneurs 
ENT2530 Digital Playbook for Entrepreneurs 
ENT2540 Social Entrepreneurship 
ENT3529 Psychology of Business

18

 

Total:

60

Required Courses for Minor
Required Courses for Minor

ACC 1901 Principles of Accounting

3

FIN 2535 Managerial Finance

3

ENT 2501 Introduction to Entrepreneurship

3

ENT 2510 Entrepreneurial Leadership

 3

ENT 3501 Financing New Business Ventures

 3

 

ENT 3510 Creativity and Innovation

 3

One Elective in ENT at the 2000 level or above:

ENT2512 Entrepreneurial Marketing
ENT2513 New Product Development for Entrepreneurs
ENT2530 Digital Playbook for Entrepreneurs
ENT2540 Social Entrepreneurship

 3

 

Total:

21

Course Descriptions
Course Descriptions

ENT 2501 INTRODUCTION TO ENTREPRENEURSHIP  (3 hours)
A study in the foundations of entrepreneurship that can be applied to an individual venture, partnership, small business, or (as in intrapreneurship) a large organization.  This course will develop the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning and building an organization.

ENT 2510 ENTREPRENEURIAL LEADERSHIP (3 hours)
This course covers the theory and application of leadership principles and theories for entrepreneurship.  This course exposes the student to the challenges, objectives and skills required to be a leader in an entrepreneurial or intrapreneurial capacity.  Key topics include power, vision, ethical decision-making, teams, and the role followers play in a leader's success.  Prerequisite:  ENT 2501

ENT 2512 ENTREPRENEURIAL MARKETING (3 hours)
Entrepreneurial marketing focuses on the four key marketing drivers for building a business, using the traditional "4P's" marketing framework.  This course emphasizes and develops the elements of a product, place, promotion, and price that are most important for entrepreneurial ventures.

ENT 2513 NEW PRODUCT DEVELOPMENT FOR ENTREPRENEURS (3 hours)
This course will focus on proven constructs, frameworks and approaches for new product development, including insight, analyzing marketing opportunities, segmentation and positioning, concept development, product/service design, testing evaluation and refinement, and launch.

ENT 2530 DIGITAL PLAYBOOK (3 hours)
This course develops the key digital technology elements associated with many entrepreneurial start-ups.  Students learn the fundamental aspects of each element to allow for effective project management.

ENT 2540 SOCIAL ENTREPRENEURSHIP (3 hours)
This course focuses on the use of entrepreneurial methods for the resolution of social problems, evaluating a range for profit and non-profit ventures to achieve an identified social good.  The course will frame the concept and context of what "social good" and "social change" is, using a range of real world situations and examples.

ENT 3501 FINANCING NEW BUSINESS VENTURES (3 hours)
This course studies the financing of small and medium size businesses from the perspective of the entrepreneur and investor.  Students will gain an understanding of the unique financial decisions entrepreneurs are faced with compared to other legal forms of business.  Topics include but are not limited to funding and managing finance, valuation, cash flow, private equity options, and recognizable value.  Pre-requisites: ENT 2501 and FIN 2535.

ENT 3510 CREATIVITY AND INNOVATION (3 hours)
This is a course designed to challenge the student's creative and innovative abilities.  This course explores methods and practices drawn from the arts, sciences, and social sciences that are used by innovative and creative individuals to develop initiatives and solve complex managerial or organizational problems.

ENT 3529 PSYCHOLOGY OF BUSINESS (3 hours)
Industrial & Organizational (I/O) Psychology is one of the most important fields of study that bridges the business/psychology topics as it pertains to the workplace.  In this course we will examine theories, strategies, foundations and effects of I/O psychology.  Topics will include, but not be limited to: organizational climate, group problem solving, conflict resolution, and motivation. Prerequisites:  ENT2501 or PSYC1110 or MGT2501 or permission of instructor.