ENT 2501 INTRODUCTION TO ENTREPRENEURSHIP (3 hours)
A study in the foundations of entrepreneurship that can be applied to an individual venture, partnership, small business, or (as in intrapreneurship) a large organization. This course will develop the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning and building an organization.
ENT 2510 ENTREPRENEURIAL LEADERSHIP (3 hours)
This course covers the theory and application of leadership principles and theories for entrepreneurship. This course exposes the student to the challenges, objectives and skills required to be a leader in an entrepreneurial or intrapreneurial capacity. Key topics include power, vision, ethical decision-making, teams, and the role followers play in a leader's success. Prerequisite: ENT 2501
ENT 2512 ENTREPRENEURIAL MARKETING (3 hours)
Entrepreneurial marketing focuses on the four key marketing drivers for building a business, using the traditional "4P's" marketing framework. This course emphasizes and develops the elements of a product, place, promotion, and price that are most important for entrepreneurial ventures.
ENT 2513 NEW PRODUCT DEVELOPMENT FOR ENTREPRENEURS (3 hours)
This course will focus on proven constructs, frameworks and approaches for new product development, including insight, analyzing marketing opportunities, segmentation and positioning, concept development, product/service design, testing evaluation and refinement, and launch.
ENT 2530 DIGITAL PLAYBOOK (3 hours)
This course develops the key digital technology elements associated with many entrepreneurial start-ups. Students learn the fundamental aspects of each element to allow for effective project management.
ENT 2540 SOCIAL ENTREPRENEURSHIP (3 hours)
This course focuses on the use of entrepreneurial methods for the resolution of social problems, evaluating a range for profit and non-profit ventures to achieve an identified social good. The course will frame the concept and context of what "social good" and "social change" is, using a range of real world situations and examples.
ENT 3501 FINANCING NEW BUSINESS VENTURES (3 hours)
This course studies the financing of small and medium size businesses from the perspective of the entrepreneur and investor. Students will gain an understanding of the unique financial decisions entrepreneurs are faced with compared to other legal forms of business. Topics include but are not limited to funding and managing finance, valuation, cash flow, private equity options, and recognizable value. Pre-requisites: ENT 2501 and FIN 2535.
ENT 3510 CREATIVITY AND INNOVATION (3 hours)
This is a course designed to challenge the student's creative and innovative abilities. This course explores methods and practices drawn from the arts, sciences, and social sciences that are used by innovative and creative individuals to develop initiatives and solve complex managerial or organizational problems.
ENT 3529 PSYCHOLOGY OF BUSINESS (3 hours)
Industrial & Organizational (I/O) Psychology is one of the most important fields of study that bridges the business/psychology topics as it pertains to the workplace. In this course we will examine theories, strategies, foundations and effects of I/O psychology. Topics will include, but not be limited to: organizational climate, group problem solving, conflict resolution, and motivation. Prerequisites: ENT2501 or PSYC1110 or MGT2501 or permission of instructor.