Integrated Marketing Communication majors at Catawba College take advantage of the internship opportunities available in nearby metropolitan markets at many media outlets and at public relations and creative advertising agencies. Catawba’s Marketing and Communication students have interned with Greensboro radio station, 93.1 The Wolf; CBS Broadcasting Network in New York City on shows including The Late Show with Stephen Colbert, CBS This Morning and CBS Sports; WSAT-AM; Downtown Salisbury, Inc.; the Charlotte Motor Speedway Public Relations Office; and the Salisbury Post.
Integrated Marketing Communication Degree – Bachelor of Arts (BA)
Market to and communicate with business customers across many channels with an integrated message.
Catawba College’s Bachelor of Arts degree in Integrated Communication prepares students to effectively market to and communicate with business customers in almost any sector across many contemporary platforms – print, broadcast, social media and more. An Integrated Marketing Communication major graduates ready for entry level jobs in internal communications, external communications, advertising, marketing, and public relations. Plus, students pursuing the Integrated Marketing Communication bachelor’s degree program at Catawba College can affirm they are receiving an excellent education because U.S. News ranks the College #4 among Best Regional Colleges in the South.
Catawba College’s Integrated Marketing Communication major includes core Communication courses, like Writing for Media, Public Relations, Organizational Communications, and Online Publications, coupled with Marketing courses such as Principles of Marketing, Consumer Behavior, Advertising and Strategic Marketing, along with some key Business courses including Principles of Microeconomics and Principles of Accounting. Knowledgeable and inspiring faculty, small class sizes, and a campus that emphasizes belonging help Integrated Marketing Communication students develop critical thinking skills, communication proficiency, and marketing literacy.
Catawba’s student-centered approach, access to professional-grade equipment, collaborative opportunities with other academic majors, and nearby access to major markets in Charlotte, the Triad and the Triangle uniquely prepare Integrated Marketing Communication majors. Those earning a Bachelor of Arts degree in Integrated Marketing Communication graduate with an understanding of how communication practices, new media, and technologies are reshaping work, education, relationships, and everyday life.
Integrated Marketing Communication Program Highlights
Catawba College’s Integrated Marketing Communication bachelor’s degree program is an experientially focused academic major that emphasizes real-world, hands-on opportunities for its students. Whether working to develop promotional videos and campaigns for departments on campus or for other North Carolina businesses and non-profits, Integrated Marketing Communication majors learn by doing.
Integrated Marketing Communication majors work on the Catawba College student paper, The Pioneer, or use professional, broadcast-quality camcorders and iMac workstations to shoot and edit their videos in our state-of-the-art digital media lab on campus.
Students majoring in Integrated Marketing Communication cannot pursue minors in Marketing or Communication.