Marketing Courses
Required Courses for the Business Administration Major
ACC 1901
Principles of Accounting I
A study of the accounting principles with emphasis on the use and analysis of financial information for decision-making purposes.
ACC 1902
Principles of Accounting II
A continuation of the study of accounting principles from a user's perspective with an introduction to the internal information needs of management. Prerequisite: ACC 1901.
ECON 1901
Principles of Economics I
A study in the foundations of economic analysis, national income accounting, economic growth, and the public sector, with emphasis on macroeconomics
ECON 1902
Principles of Microeconomics
A study of markets, the price systems and allocation of resources, distribution of income, international economy, and perspectives on economic change, with emphasis on microeconomics.
MATH 1132
Introduction to Statistics
An introduction to elementary statistics, including topics such as normal distribution, histograms, mean, standard deviations, confidence intervals, and hypothesis testing techniques. Prerequisite: On the basis of placement scores, a student may be requi
MGT 2302
Business Data Analytics
This course provides an introduction to the field of business analytics, including statistical and quantitative analysis of data, exploratory and predictive models, and fact-based management to drive decisions and actions. Excel and other statistical packages will be used. Data warehouses, data marts and data mining techniques are introduced. Prerequisite: MATH 1132.
FIN 2535
Managerial Finance
A study of financial management for business firms to include financing and investing decisions. Prerequisite: ACC 1901.
CIS 2501
Fndtn Info Sys for Org
Students learn fundamental concepts and uses of information systems for business and beyond including management information systems, programming, cloud computing, mobile technologies, digital marketing, big data and ethical issues.
MGT 2501
Principles of Management
An examination of major concepts, theories and practices in business management, with emphasis on planning, decision-making, basic organizational structures, motivation and leadership styles.
MGT 2566
Business Ethics
MGT 3990
Strategic Management
An integrative capstone course examining the setting of strategic objectives, developing corporate strategies, and translating objectives and strategies into current operational plans. Prerequisites: MKT 2501, FIN 2535 and MGT 2501 Senior Standing
MGT 4403
Experiential Learning
Same as CIS 4403. A reality-based, outside-of-the-classroom experience, under the supervision of a faculty member. This experience may include practicum, service learning, study abroad, computer simulation, or other similar approved experience. Prerequisite: Permission of instructor.
MKT 2501
Principles of Marketing
A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing.
Marketing Concentration
MKT 2502
Consumer Behavior
A study of factors that influence the decision to purchase a product or service to include both the consumer and industrial sectors. Prerequisite: MKT 2501
MKT 2503
Advertising
A study of advertising issues in both traditional and electronic environments, to include policy formulation, promotional activities, agency selection and analysis. Prerequisites: MKT 2502.
MKT 3120
Sales Management
A study of sales management issues in both traditional and electronic environments, to include planning & implementing sales strategies; developing and leading the sales organization; budgeting and statistical analysis. Prerequisite: MGT 2302.
MKT 3502
Marketing Research
A study of techniques and methodologies of market research, including case method and/or computer simulation. Prerequisite: MGT 2302.
MKT 3990
