Catawba College Faculty Member Successfully Defends Doctoral Dissertation
November 12, 2013
Phillip M. Frank, a visiting assistant professor of marketing in Catawba College's Ketner School of Business, has successfully defended his doctoral dissertation at the University of North Carolina at Greensboro's Bryan School of Business and Economics and been awarded his Ph.D.
Frank's dissertation, defended within the Bryan School's Department of Consumer Apparel and Retail Studies, was titled, "Modeling Young Global Consumers' Apparel Brand Resonance: A Cross-Cultural Comparison Between the United States and Thailand." His dissertation adviser was Kittichai Watchravesingkan, Ph.D.
While a doctoral student, Phillip Frank, with Nancy Hodges, Ph.D., co-authored a paper entitled "Reinventing 'Towel City USA': Textiles, Tourism and the Future of the Southeastern Mill Town." The paper received a 2013 Paper of Distinction award at the International Textile & Apparel Association's (ITAA) 2013 annual conference held in New Orleans, La.
Frank earned his Bachelor of Science degree in Marketing from Appalachian State University and his MBA from High Point University.