Catawba College Professor Chairs Session at International Conference
March 20, 2013;
Dr. John "Jack" Green, an associate professor of marketing in Catawba College's Ketner School of Business, chaired a session and made a presentation at an international conference held in Valencia, Spain, during the college's spring break.
Green attended the 2013 International Technology, Education and Development Conference (INTED 2013) March 4-6 and chaired the "Research in Education" session there. He also presented a paper at this conference entitled, "Using University Brand Asset Value to Forecast Enrollment."
Green has had several recent successes, including the publication of his first eBook Primer. His "Get Going!! – Learn to Use IBM / SPSS Modeler by Running Logistic Regression," is now auto-delivered wirelessly, published for Amazon Kindle and Kindle for PC/Android operating systems. He also solicited IBM for a $100,000 site license for SPSS®/ IBM®Modeler which was renewed for use in labs on the Catawba campus.