Catawba College Professor Discusses International Business With Nicaraguan Students
November 16, 2012
Catawba College Professor Richard Browne recently shared insights in his presentation "Strategy vs. Execution – which matters more in achieving global business success?" while lecturing to the Master's of Business class at the Universidad Americana, Managua, Nicaragua. Browne, who lectures in International Business at Catawba's Ketner School of Business, utilized case studies from several Fortune 500 companies to highlight the factors for winning at business in the global arena.
"Browne's success in growing businesses in some of the world's most dynamic markets provided many insights which he openly shared with our class," UAM Professor Enrique Cordero stated. "By combining theory with reality, he gave our students some tools that will enable them to continue to grow in their careers. We appreciate Catawba College supporting his engagement with us."
Key points covered during the discussion include the importance of a clear organizational vision, the ability to prioritize and the criticality of having organization structure aligned with business goals.
Browne is a principal with Business Development Consultants (mymarketingadviser.com), a strategy and marketing consulting firm based in Salisbury, N.C. and Atlanta, Ga.
About Universidad Americana (UAM)
Universidad Americana (UAM), located in Managua, Nicaragua, has a strong commitment to "Go Global." This message of diversity, international excellence and multi-cultural importance is evident within the faculty, the staff and the student body. The University hosts a select number of international students each year with a focus on international business and environmental studies. Professor Cordero can be reached at firstname.lastname@example.org.
About Richard Browne
Richard Browne lectures in International Business at the Ketner School of Business and Economics, Catawba College and is a Principal with Business Development Consultants (mymarketingadviser.com), a strategy and marketing consulting firm based in Salisbury NC and Atlanta GA. He can be reached at 214 649 1774.