Catawba Marketing Professor Makes Presentations
May 3, 2015
Catawba College Assistant Professor of Marketing Dr. Phillip M. Frank made two presentations during April. He presented a paper entitled Exploring Antecedents and Consequences of Young Consumers’ Perceived Global Brand Equity at the Academy of Marketing Science’s (AMS) annual conference held in New Orleans, La., held April 8-11. He also presented Catawba College’s Marketing Program 1.0 to Salisbury Sales and Marketing Association (SSMA) on April 22.
Frank earned his Bachelor of Science degree in Marketing from Appalachian State University, his MBA from High Point University, and his Ph.D. from the UNC Greensboro’s Bryan School of Business and Economics.