Catawba’s Brandon Floyd named NCAAHPERD-SM Sport Management Student of the Year
November 20, 2017
Catawba College Sport Management students were recently honored at the 2017 NCAAHPERD-SM Convention held in Winston-Salem, with senior Brandon Floyd being named the NCAAHPERD-SM 2017 Sport Management Student of the Year.
Floyd, a Charlotte native, has been active during his time in Salisbury. In addition to excelling as a student-athlete on the football field, he has taken advantage of multiple experiential learning opportunities that include interning at Fuel Sport Management Group, a full-service talent management firm that represents Denny Hamlin, Chase Elliott, and Jamie McMurray; volunteering at Joe Gibbs Racing during their 2017 Fan Fest; conducting an apprenticeship with Catawba Football Operations; and fulfilling his practicum obligation with the Charlotte Motor Speedway. Outside of his academic discipline, he has served as the spokesperson for Catawba’s C2C (Catawba to Career).
To be considered for the prestigious award that Floyd received, N.C. Sport Management students were required to submit a video resume which are posted on YouTube and judged by the N.C. Sport Management Board. Floyd’s submission can be viewed on YouTube under the title, “Brandon Floyd 2.”
Catawba College students also finished 2nd in the annual N.C. Sport Management Case Study Competition. This year’s case study was both designed and judged by a panel of Wake Forest University athletic staff members that included Mike Odom, Associate Athletic Director of Marketing & Championship, and Evan Feinstein, Assisting Director of Marketing. Students were given one week to prepare a five-minute presentation in response to the following challenge:
THE CASE: Similar to many Power 5 football programs, Wake Forest University is concerned about student retention at home football contests for the entirety of the game. According to the Wake Forest Athletics, a trend at BB&T Stadium is for students to leave during halftime for various reasons. Conduct analysis of consumer behavior on college students attending football games and make recommendations to Wake Forest Athletics to better retain students for both halves of home contests.
While Catawba Sport Management entered two teams into the competition, it was the team consisting of Erin Fulcher of Kill Devil Hills, Philipp Hollenhorst of Muenster, Germany, Bobby Cardelle of Salisbury, Josh Stewart of Graham, and Kyle Kitchens of Decatur, Ga., that earned recognition as the 2nd Place finalist for its fan engagement strategies at Wake Forest Football games.
Catawba’s second team was equally impressive as the judges considered their pitch of establishing new tradition in the second half of games at BB&T Stadium. This team included Hayley Morgan of Gold Hill, Brandon Floyd of Charlotte, Paul Huffines of Greensboro, and Austin Setzer of Newton.
The final award winner from Catawba was Monica Taylor of Weaverville, who earned 2nd place recognition in the Ignite Presentation Competition. The Ignite format is a five-minute presentation with 20 slides, however the slides automatically advance every 15 seconds; the presentation equivalent of a haiku or sonnet. The theme for this year’s competition was “Social Justice in Sport: A response from future sport leaders.”
The two-day Sport Management academic conference has a unique format. Its first day is focused on scholarship and faculty development, while the second day is centered on professional development for undergraduates, highlighted by the Case Study Competition.