Communication Courses
Required Courses for Major:
COMM 1050
Introduction to Communication
This course provides an introduction to core concepts of Communication and a survey of the main subfields, methodologies, topics and trends in contemporary communication.
COMM 1101
Fundamentals of Speech
A study of oral communication with attention to vocal delivery, bodily action, and speech composition.
COMM 1110
Intro to Converging Media
An introduction to the fundamental principles and techniques of modern media with emphasis on the convergence and integration of modern media.
COMM 1240
Introduction to Journalism
Provides an overview of American journalism socially, politically, and historically from the Colonial era through the current digital age with an emphasis on research, basic journalistic writing/reporting, ethics, and law.
COMM 2810
Organizational Communication
An introduction to the theory and practices associated with management and communication of information within organizations and businesses.
COMM 2245
Media Criticism
Theory and practice in critical analysis of most forms of media. Prerequisite: COMM 1110
COMM 2255
Writing For Media
Theory and practice in various forms of writing for print journalism, electronic journalism, and public relations.
DMP 1501
Intro to Digital Media Product
Covers the basic skills of content production. Theory of camera use, editing and storytelling will be covered. Use of editing software will be introduced and used.
COMM 3050
Digital Cultures
This course explores contemporary issues and concepts focused on the different ways that digital technology impacts interpersonal relationships, economics, politics, and culture. Students will emerge with a clearer understanding of the ways new media technologies impact and shape their lives, with improved media literacy, and with the vocabulary and skills necessary to engage in meaningful discussions, debates and interventions around digital technologies and its various impacts in their lives.
COMM 3900
Intercultural Communications
Study of communication differences across various non-western or distinctly unique subcultures and the impact of cultural differences on interactions in various social and business settings.
Select ONE of the following:
MKT 2501
Principles of Marketing
A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing.
MGT 2501
Principles of Management
An examination of major concepts, theories and practices in business management, with emphasis on planning, decision-making, basic organizational structures, motivation and leadership styles.
Select ONE of the following:
COMM 4291
Media Research
An introduction to research methodology in media and communication arts to include research design, collection of data, analysis, and reporting. Prerequisites: COMM 1110 and COMM 2200.
MGT 4403
Experiential Learning
Same as CIS 4403. A reality-based, outside-of-the-classroom experience, under the supervision of a faculty member. This experience may include practicum, service learning, study abroad, computer simulation, or other similar approved experience. Prerequisite: Permission of instructor.
COMM 4401
Internship in Communication
A supervised application of theory to practice in a functional area relating to communication arts. Prerequisite: Permission of instructor.
COMM Electives at 2000 level or above (earn at least 9 credits) from the following:
Sports Communication Concentration:
COMM 3110
Sports History
The study of the history and personalities of sports in the U.S. Prerequisite: COMM 1110.
COMM 3120
Theory of Sports
The study of how sports are played from a strategic perspective that goes beyond the basic level of understanding.
COMM 4401
Internship in Communication
A supervised application of theory to practice in a functional area relating to communication arts. Prerequisite: Permission of instructor.
Select ONE of the following:
COMM 2201
Introduction to Sportscasting
Theory and practice of sports reporting on the radio and television. Prerequisite: COMM 1110.
COMM 2202
Introduction to Sportswriting
This course is an introduction to the profession of sportswriting in its various forms. Styles of sportswriting will be examined as well as fundamentals.
Select ONE of the following:
SPM 1200
Intro to Sport Management
This course introduces students to the sport management profession. Primary focus is on the sport industry, including professional sports, amateur and community sports, interscholastic athletics, intercollegiate athletics, sport marketing agencies and sports tourism. Open to non-sports management majors.
PER 3600
Sport Marketing
This course investigates principles and processes in sport marketing. Avariety of marketing techniques and approaches are analyzed to broaden students' backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans. Pre-requisites: PER 2600, PER 2900, MKT 2501.
Courses for the BS Degree In Business Administration - Communication Concentration
ACC 1901
Principles of Accounting I
A study of the accounting principles with emphasis on the use and analysis of financial information for decision-making purposes.
ACC 1902
Principles of Accounting II
A continuation of the study of accounting principles from a user's perspective with an introduction to the internal information needs of management. Prerequisite: ACC 1901.
ECON 1901
Principles of Economics I
A study in the foundations of economic analysis, national income accounting, economic growth, and the public sector, with emphasis on macroeconomics
ECON 1902
Principles of Microeconomics
A study of markets, the price systems and allocation of resources, distribution of income, international economy, and perspectives on economic change, with emphasis on microeconomics.
MATH 1132
Introduction to Statistics
An introduction to elementary statistics, including topics such as normal distribution, histograms, mean, standard deviations, confidence intervals, and hypothesis testing techniques. Prerequisite: On the basis of placement scores, a student may be requi
MGT 2302
Business Data Analytics
This course provides an introduction to the field of business analytics, including statistical and quantitative analysis of data, exploratory and predictive models, and fact-based management to drive decisions and actions. Excel and other statistical packages will be used. Data warehouses, data marts and data mining techniques are introduced. Prerequisite: MATH 1132.
FIN 2535
Managerial Finance
A study of financial management for business firms to include financing and investing decisions. Prerequisite: ACC 1901.
CIS 2501
Fndtn Info Sys for Org
Students learn fundamental concepts and uses of information systems for business and beyond including management information systems, programming, cloud computing, mobile technologies, digital marketing, big data and ethical issues.
MGT 2501
Principles of Management
An examination of major concepts, theories and practices in business management, with emphasis on planning, decision-making, basic organizational structures, motivation and leadership styles.
MGT 2566
Business Ethics
MGT 3990
Strategic Management
An integrative capstone course examining the setting of strategic objectives, developing corporate strategies, and translating objectives and strategies into current operational plans. Prerequisites: MKT 2501, FIN 2535 and MGT 2501 Senior Standing
MGT 4403
Experiential Learning
Same as CIS 4403. A reality-based, outside-of-the-classroom experience, under the supervision of a faculty member. This experience may include practicum, service learning, study abroad, computer simulation, or other similar approved experience. Prerequisite: Permission of instructor.
MKT 2501
Principles of Marketing
A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing.
COMM 1101
Fundamentals of Speech
A study of oral communication with attention to vocal delivery, bodily action, and speech composition.
COMM 1110
Intro to Converging Media
An introduction to the fundamental principles and techniques of modern media with emphasis on the convergence and integration of modern media.
COMM 2255
Writing For Media
Theory and practice in various forms of writing for print journalism, electronic journalism, and public relations.
COMM 3260
Media Law and Ethics
A basic introduction to U.S law governing media and to journalistic codes of ethics. Prerequisite: COMM 1110.
Electives in Communications
