Sport Management Graduate Program Courses

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Required Courses for M.S. in Sport Management

The Masters in Sport Management program is a 36 credit hour residential program. 

The program admits new students each fall {exceptions for spring semester admits will be considered} with a maximum cohort size of 15 students. The following outlines the typical course sequencing: 

Year 1: Fall

MSPM 5000

The Business of Motorsports

This course provides an in-depth examination of the business and legal aspects of the motorsports industry. Across the state of North Carolina motorsports is a multi-billion dollar industry; through this course students will investigate NASCAR, NHRS and World of Outlaws Sprint Racing Series investigating the motorsports' history, structure, finance, sponsorships and career opportunities.
(3 Hours)
MSPM 5100

Advanced Marketing in Sport

The course develops knowledge and skill in marketing process as it related to understanding the sport consumer, logistics, promotions and public relations activities in traditional and specialized areas of the sport industry. The capstone project includes analyzing, developing marketing strategies and presenting a marketing campaign towards specific sport scenarios.
(3 Hours)

Year 1: Spring

MSPM 5200

Research Methods in Sport

this course introduces students to the concepts and process of graduate research. Both quantitative and qualitative methodologies are discussed. Students will become informed consumers of research and thus develop an understanding of how to integrate research into decision making. Students will also develop skills to conduct their own research related within the operations of a sport organization.
(3 Hours)
MSPM 5300

Mgt & Leadership in Pro Baseba

Within the perspective of professional baseball this course evaluates leadership theories from historical and contemporary perspectives. Students will identify leadership principles across sport organizations that are positively impacting local and regional communities while developing personal and professional growth plans as future sport leaders.
(3 Hours)

Year 1: Summer

MSPM 5400

Sport Facilities & Event Mgt

This course allows students to experience first-hand one of the premier sport cities in the US (Washington, DC, New York City or Boston) to gain understanding of the management of sport venues and events. Through facility tours, class lectures and interactions with industry professionals, student will gain knowledge to cultivate, organize and execute any sporting event from a managerial perspective.
(3 Hours)
MSPM 5500

Sport Management Thesis I

This course incorporates the sport management thesis proposal and research, which take place under the guidance of an assigned research chair.
(3 Hours)

Year 2: Fall

MSPM 6100

Sales & Sponsorship Sprt Ind

This course examines the theoretical foundations for promotions and sales in the sport industry and provide students the opportunity to create a sponsorship proposal that identifies target markets, create media and promotion plans and measurable strategies for the impact of sponsorship.
(3 Hours)
MSPM 6200

Sustainability in Sport

This course investigates how sustainability can affect all functional areas of a sport organization's operations. An emphasis will include the public policies specific to sustainability that are applicable to sport organizations, how economic activity associated with sport organizations impacts the natural environment and the examination of green initiatives across NCAA institutions and professional sport franchises.
(3 Hours)
MSPM 6200

Sustainability in Sport

This course investigates how sustainability can affect all functional areas of a sport organization's operations. An emphasis will include the public policies specific to sustainability that are applicable to sport organizations, how economic activity associated with sport organizations impacts the natural environment and the examination of green initiatives across NCAA institutions and professional sport franchises.
(3 Hours)

Year 2: Spring

MSPM 6200

Sustainability in Sport

This course investigates how sustainability can affect all functional areas of a sport organization's operations. An emphasis will include the public policies specific to sustainability that are applicable to sport organizations, how economic activity associated with sport organizations impacts the natural environment and the examination of green initiatives across NCAA institutions and professional sport franchises.
(3 Hours)
MSPM 6500

PR and Social Media Sport

This course prepares students to understand social media which has become one of the most dynamic and fastest growing component of the sport industry. Additional focus in public relations includes defining, developing, and delivering effective campaign, the use of mass and social media platforms for brands, personalities and teams, as well as the management and mitigation of crisis.
(3 Hours)
MSPM 6500

PR and Social Media Sport

This course prepares students to understand social media which has become one of the most dynamic and fastest growing component of the sport industry. Additional focus in public relations includes defining, developing, and delivering effective campaign, the use of mass and social media platforms for brands, personalities and teams, as well as the management and mitigation of crisis.
(3 Hours)
Learn more about our Master of Sport Management program:
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