Dr. Jennifer Yurchisin, Assistant Professor of Marketing, was recently featured in an article about holiday budgets on WalletHub.
In the feature, Yurchisin shares tips on avoiding holiday overspending, discusses the influence of current social and economic environment on household holiday spending decisions, gifting alternatives, signs of a shopaholic, and more.
In addition to teaching, Dr. Yurchisin conducts research on consumer behavior and the retail industry.