Yurchisin Featured as Marketing Expert on Wallethub.com

Catawba College Assistant Professor of Marketing Dr. Jennifer Yurchisin has been featured as a car insurance expert on Wallethub.com.

Yurchisin discusses how car insurance companies use celebrity endorsements to engage with consumers based on celebrity characteristics consumers may find appealing.

Another topic covered is the difference between how insurance companies might unintentionally mislead customers versus marketing. Yurchison suggests that having a good agent can really come in handy, while also stressing that the work the consumer puts in during the information search phase is beneficial.

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