“This campaign calls us to imagine the future of Catawba with boldness and faithfulness,” said Dr. David P. Nelson, President of Catawba College. “For 175 years, Catawba has been a place where students are transformed through scholarship with character and culture for service. It is now our responsibility to extend that legacy for generations to come. Where Our Good Goes represents our shared commitment to ensuring that Catawba continues to educate students who will help us make the world a place we all want to live.”
The entire Catawba community - alumni, students, faculty, staff, donors, and friends - is invited to officially launch Where Our Good Goes at the campaign kick-off celebration:
Saturday, September 13, 2025, at 1:00 pm
Robertson College-Community Center
2220 W Innes St, Salisbury, NC 28144
After the event, stay for even more fun. Enjoy the tailgate party at 4 pm before cheering on the Catawba Indians at the football game, which starts at 6 pm.
For generations, Catawba has prepared graduates who embody the ideal that Good Goes Far - graduates who lead with purpose, enrich their communities, and make meaningful contributions across the globe. Through Where Our Good Goes, the College will ensure that its impact continues for decades to come.
“Philanthropy has always been at the heart of Catawba’s growth and progress,” said Meg Dees, Vice President of Development. “This campaign is about more than buildings or programs — it is about people. It is about equipping our students with every opportunity to discover their purpose, pursue their passions, and go on to make a lasting difference. Together, we will determine Where Our Good Goes — and we know it will go far.”
Campaign priorities include:
- Advancing Academic Excellence – investing in faculty, innovative programs, and state-of-the-art facilities that propel students forward.
- Enhancing Student Experience – creating vibrant living and learning environments that foster discovery, collaboration, and community.
- Strengthening Connections – building the resources and partnerships that allow Catawba’s good to extend across Salisbury, North Carolina, and beyond.
The campaign builds on recent milestones, including the creation of new academic centers, record-setting philanthropic gifts, and major capital projects that are reshaping the campus. Already, gifts to the campaign are making a visible difference — from innovative labs and renovated learning spaces to new scholarships that open doors for deserving students.
United in purpose, the Catawba community is invited to join in this effort. Every gift, large or small, strengthens the College’s ability to prepare students to lead lives of meaning, character, and service.
About Where Our Good Goes
Where Our Good Goes is Catawba College’s comprehensive fundraising campaign, designed to expand opportunities for students, enhance academic and campus life, and strengthen the College’s impact on communities near and far. Grounded in Catawba’s mission of scholarship with character and culture for service, the campaign reflects the College’s enduring belief that when we invest in students today, their good will go far tomorrow.
