Catawba’s campaign earned the following distinctions among more than 2,000 entries submitted by over 1,000 institutions from all 50 states and numerous countries:
• Gold Award – Digital Video Ad (Less than 2 minutes)
• Gold Award – Total Advertising Campaign
• Silver Award – Direct Mail (Junior Postcard Series)
• Silver Award – Installations (Travel Table Set Up)
• Bronze Award – Brochure (Travel Piece)
• Bronze Award – Viewbook
Catawba’s campaign was created in partnership with the award-winning agency, Mindpower, out of Atlanta, GA. Mindpower, a full-service brand agency, was selected via a competitive bid process to assist with research, creative work, and paid media for the campaign.
Catawba’s in-house marketing and communications team includes Anna Chamberlain Mienke, content creator manager/designer; Jodi Bailey, director of marketing and communications; Alex Gerard, videographer/photographer; Julie Hoppes, social media coordinator; Amy Williams, senior editor/writer; and Maegen Worley, director of web services/assistant director of marketing and communications.
“These awards are a powerful reflection of what can happen when purpose meets creativity,” said Jodi Bailey, Catawba’s Director of Marketing and Communications. “Our work with Mindpower has allowed us to share the Catawba story in ways that are bold, meaningful, and true to who we are. I’m thankful and so proud of this recognition—and even more proud of the impact our campaign is making in the lives of future students and families.”
The Educational Advertising Awards, coordinated by the Higher Education Marketing Report, is the largest and oldest educational advertising awards competition in the United States. It recognizes excellence in the field of marketing and advertising within higher education. A national panel of industry specialists evaluated each submission based on criteria including creativity, marketing execution, and message impact.
The complete list of 2025 winners may be found at: https://educationaladvertisingawards.com/winners-list/winners-list-2025/
