Rashad Smith, an associate dean of admissions at Catawba College, was among the presenters at the annual conference of the National Association for College Admission Counseling.
His presentation, "Electronic Communications: Websites, E-newsletters, E-mails, RSS Feeds, Blogs, and Blending Print and Electronic Communications," focused on different electronic communication tools available to institutions. Smith, and other presenters in his session, discussed how institutions choose tools in which to invest their resources and how they blend a successful print campaign with an emerging electronic campaign. Other presenters were from Colgate University in New York, Gettysburg College in Pennsylvania, and DotMarketing, a higher education website development and consulting firm.
