2502

Consumer Behavior

A study of factors that influence the decision to purchase a product or service to include both the consumer and industrial sectors. Prerequisite: MKT 2501
(3 Hours)
2502

Consumer Behavior

A study of factors that influence the decision to purchase a product or service to include both the consumer and industrial sectors. Prerequisite: MKT 2501.
(3 Hours)
2502

Consumer Behavior

(3 Hours)