With record labels no longer having significant resources to put into A & R (artist & repertoire), artist development largely falls to a new act and its management before signing with a major label. The course examines the various facets of such development in establishing an artist in the marketplace. Topics include A & R techniques, aspects of songwriter and performer development, branding and identify, role of the artist team, how and when to "break the act," and alternative career options. Certificate program only.