Bachelor of Business Administration (BBA) Courses
The Department of Business & Economics in the Ketner School of Business offers the Bachelor of Business Administration degree with a concentration in up to four of the following areas: Business Management, Information Systems, Professional Accounting, and Entrepreneurship. Course descriptions are found under the Ketner School of Business Department of Business & Economics in this catalog.
BUSINESS CORE (required of all majors)
ACC 1901
Principles of Accounting I
A study of the accounting principles with emphasis on the use and analysis of financial information for decision-making purposes.
ACC 1902
Principles of Accounting II
A continuation of the study of accounting principles from a user's perspective with an introduction to the internal information needs of management. Prerequisite: ACC 1901.
ECON 1901
Principles of Economics I
A study in the foundations of economic analysis, national income accounting, economic growth, and the public sector, with emphasis on macroeconomics
ECON 1902
Principles of Microeconomics
A study of markets, the price systems and allocation of resources, distribution of income, international economy, and perspectives on economic change, with emphasis on microeconomics.
FIN 2535
Managerial Finance
A study of financial management for business firms to include financing and investing decisions. Prerequisite: ACC 1901.
CIS 2501
Fndtn Info Sys for Org
Students learn fundamental concepts and uses of information systems for business and beyond including management information systems, programming, cloud computing, mobile technologies, digital marketing, big data and ethical issues.
MATH 1132
Introduction to Statistics
An introduction to elementary statistics, including topics such as normal distribution, histograms, mean, standard deviations, confidence intervals, and hypothesis testing techniques. Prerequisite: On the basis of placement scores, a student may be requi
MGT 2453
Business Law I
An introduction to the legal system as it applies to commercial transactions and a study of the substantive law of contracts.
MGT 2501
Principles of Management
An examination of major concepts, theories and practices in business management, with emphasis on planning, decision-making, basic organizational structures, motivation and leadership styles.
MGT 2566
Business Ethics
MGT 3990
Strategic Management
An integrative capstone course examining the setting of strategic objectives, developing corporate strategies, and translating objectives and strategies into current operational plans. Prerequisites: MKT 2501, FIN 2535 and MGT 2501 Senior Standing
MKT 2501
Principles of Marketing
A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing.
Select ONE of the following:
MGT 2302
Business Data Analytics
This course provides an introduction to the field of business analytics, including statistical and quantitative analysis of data, exploratory and predictive models, and fact-based management to drive decisions and actions. Excel and other statistical packages will be used. Data warehouses, data marts and data mining techniques are introduced. Prerequisite: MATH 1132.
ECON 2101
Business/Economics Statistics
A study of statistical techniques in business and economics, including collection and presentation of business and economic data, measures of control tendencies, dispersion, index numbers, probability, sampling distributions and test of hypotheses. Prere
AREAS OF CONCENTRATION (Select ONE of the following concentrations)
Business Management Concentration
MGT 2562
Human Resource Management
An examination of major concepts, theories and practices in personnel management, with emphasis on job evaluation, selection and placement, employee development, employee relationships and industrial relations. Prerequisite: MGT 2501.
MGT 2564
Motivation & Leadership
Study of the theories of motivation & leadership in relationship to management processes. Prerequisite: MGT 2501
MGT 2565
Organizational Behavior
A study of managerial consequences of behavioral concepts such as motivation, communication, leadership, organizational structure, and decision- making, to provide the framework needed for the understanding, prediction, and control of human behavior in organizations. Prerequisite: MGT 2501.
MGT 2902
International Business
An in-depth analysis of international business with special emphasis on the environmental and cultural issues facing global organizations. Prerequisite: MGT 2501E or permission of Instructor.
MGT 3563
Operations Management
An introduction to the concepts involved in managing the operations and production function. Course will include quantitative approaches to topics such as scheduling. Prerequisites: MGT 2302 or ECON 2101, MGT 2501.
Elective in Business (MGT, MKT, ENT, CIS, FIN, ACC, ECON) above 2000 level (3 hours)
Entrepreneurship Concentration
ENT 2501
Intro to Entrepreneurship
A study in the foundations of entrepreneurship that can be applied to an individual venture, partnership, small business, or (as in intrapreneurship) a large organization. This course will develop the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning and building an organization.
ENT 3510
Creativity and Innovation
This is a course designed to challenge the student's creative and innovative abilities. This course explores methods and practices drawn from the arts, sciences, and social sciences that are used by innovative and creative individuals to develop initiatives and solve complex managerial or organizational problems.
ENT Elective above 2000 level (3 hours)
Elective in Management above 2000 level (3 hours)
Elective in Marketing above 2000 level above (3 hours)
Elective in Business (MGT, MKT, ENT, CIS, FIN, ACC, ECON) above 2000 level (3 hours)
Information Systems Concentration
CIS 1400
Intro to Programming
Same as MATH 1400. A study of basic skills for computer programming. Students will utilize the programming process to design and create original artifacts using basic programming elements. An introduction to data, objects, and issues of privacy and ethics is included.
CIS 2400
Intermediate Programming
A study of the design, programming, testing and implementation of computer applications using intermediate programming and early objects. Recursion, file IO and graphical user interfaces are introduced. Prerequisite: MATH/CIS 1400.
CIS 3212
Intro to Databases
This course covers database design, development and the use of database management systems for applications. Data mining and data warehousing topics are introduced.
CIS 3502
Info Systems Planning
Development of a systematic plan for determining a company's technology needs; the planning cycle, available hardware and software, acquisition considerations, and the selection and implementation of the system. Prerequisite: CIS 2501
CIS 3514
Web Tech & Elec Comm
A study of web technologies including cloud computing, social media, web site development, and search engine optimization for e-commerce and other applications. Students learn to use development tools and languages for web development. Prerequisite: CIS 1400 or MATH 1400.
Elective in Business (MGT, MKT, ENT, CIS, FIN, ACC, ECON) above 2000 level (3 hours)
Professional Accounting Concentration
ACC 2501
Intermediate Accounting I
An introduction to the basic accounting process and a study of the theory and valuation of working capital accounts. Prerequisites: ACC 1902 and junior standing.
ACC 2502
Intermediate Accounting II
A study of the theory and valuation of non-current assets, long-term liabilities, and stockholder's equity. Prerequisite: ACC 2501
ACC 2701
Managerial-Cost Accounting
A study of cost concepts emphasizing job order and process costing, standard costing, direct costing, operating budgets and differential analysis. Prerequisite: ACC 1901
ACC 2801
Account Info Systems & Control
A study of manual and computerized information systems, emphasizing design and organization of a system; information flows; accounting, financial and management controls. Prerequisite: ACC 1901
ACC 3521
Taxation Accounting
A study of the concepts of federal income tax laws and their applications to individual taxpayers and business entities. Prerequisite: ACC 1902
ACC 3701
Auditing
Fundamentals of auditing procedures and objectives with emphasis on audit reports, internal control, working papers, examination of auditing records, impact of computers on auditing procedures and professional ethics. Prerequisites: ACC 2501 and Junior standing.
