Brand & Identity

A brand refers to more than simply taglines and logos. It’s much more. In fact, our brand is a reflection of everything we do and say, everywhere. Our brand promise is the assurance that we will continue delivering on our mission, the foundation of our four pillars, our goals, and personality over time – consistently and recognizably. 

A brand is as unique as a fingerprint and the elements that make it up arise from the exclusive combination of philosophy, attitude, location, and culture of the College. Taken together, these elements create a clear and definitive profile. 

Catawba College is a branded house (vs. a house of brands). This means that while each of our schools, departments, and programs have their own strengths and differentiating features, they ultimately all ladder back up to the larger College brand. It is only together that we are Catawba College.

Specifically, a brand is:

• A Promise that creates an expectation on which we must deliver.
• A Claim of Distinction. The characteristics and qualities that set Catawba apart.
• Unchanging. Over time, products, services, and offerings will come and go, but the essence of the brand remains constant.
• The Focal Point that defines how we deliver value and effectively embodies our mission.