Marketing & Communications

We are storytellers. The Office of Marketing and Communications (MarComm) works hand-in-hand with each member of our community to tell our story to prospective students, alumni, parents, and people who are interested in learning more about Catawba College. Great storytelling comes in many forms – the written word, photography, video, print design, web features, social media...Together, we tell the Catawba College story. 

 We are passionate about using our talents to develop a wide range of strategies and solutions that build our reputation as a great place to learn, work, and live. Our focus is on building awareness and increasing support for the College. We achieve this by collaborating with our partners across campus to connect Catawba College with the public as well as targeted audience segments. Our emphasis on shaping and strengthening Catawba’s identity, increasing institutional visibility in the marketplace, and building reputation with internal and external audiences all contribute to the College’s success. 

Our Brand Story

Our Brand Story

Catawba College has a great story to tell, and it is our job to tell it. The MarComm Office provides the marketing and communication tools and experience that pushes our brand forward. Our expertise includes:

media relations, crisis communications, brand development, content strategy, web communications, web development, social media, writing, editing, design, photography, and video

What We Do

The MarComm Office is responsible for executing a wide range of integrated marketing and communication projects and priorities for Catawba College.


  • Brand & Identity

    A brand refers to more than simply taglines and logos. It is a reflection of everything we do and say. Our brand promise is the assurance that we will continue delivering on our mission, the foundation of our four pillars, our goals, and personality over time – consistently and recognizably.

  • Policies & Guidelines

    The Marketing & Communications Office has compiled a list of policies for Catawba College Departments to use as a guideline for a smooth work flow on each project and to get proofs made in a timely manner so as to meet strict deadlines.

  • Experts List

    We have compiled a list of Catawba faculty and staff who have either been selected or volunteered to be included as an expert in their respective fields of work or research. Spanning everything from Avian Ecology to Shakespeare to Music Technology, our experts have you covered. 

A brand is as unique as a fingerprint and the elements that make it up arise from the exclusive combination of philosophy, attitude, location, and culture of the College. Catawba College is a branded house (vs. a house of brands). This means that while each of our schools, departments and programs have their own strengths and differentiating features, they ultimately all ladder back up to the larger College brand. It is only together that we are Catawba College.

Jodi Bailey Director of Marketing and Communications

How We Work for You / Press Releases

Press Releases

Have a lecture, performance or other event to promote to the general public? Have an idea for a feature story you think might be appealing to the news media? Complete a MarComm Project Request to get the process started.


Interested in writing an opinion piece for local, regional, or national media? Contact Jodi Bailey for more information.

Catawba Weekly

The MarComm Office manages Catawba Weekly, a weekly round-up of announcements and events for the campus community.

Catawba College Magazine

We partner with the Office of Development on the concept, design, writing, editing and production of the Catawba College Magazine.

Student Activities & Achievements

In order to have activities and achievements publicized, we need to have a permission form on file for the student. If you have not done so, please fill out the MarComm Release Form.

Crisis Communication

We oversee external and internal communication during critical situations and support the College’s emergency response plan and procedures.


From video production to print collateral, ad buys to non-traditional advertising, our experienced marketing team can help you spread the word about your program, department, event, or initiative. Tell us what you want to achieve, with whom, and why. We’ll suggest options, offer ideas, and talk deadlines. You’ll be getting the best thinking of seasoned professionals with years of experience.


We assist with creative design, development, and printing of College-related materials from postcards and stationary sets to posters and enrollment brochures. All are created with great attention to high quality appearance and content. Supporting the goals and meeting the needs of various offices across campus, our staff provides design and layout services, applying brand standards for graphic and written content. We also assist with print and digital distribution needs.


Photography and video play a vital role in our brand communications because they visually tell our story. Our style captures the Catawba College culture both inside and outside the classroom. We strive to show authentic interactions with students, faculty and campus life, focusing on people, places, academics, and activities.


We manage Catawba College’s external website Additionally, we support departments in creating an effective online presence. From website copywriting to emails to social media, we help with analysis, strategy, production, training, and maintenance. We provide website updates, post to our central social media pages, and other digital communication efforts.

Social Media

We cultivate the campus conversation and provide exclusive content via Facebook, Instagram, YouTube, and Twitter. Always on the lookout for emerging social media trends and new communication channels, we connect students and community with the College, both locally and nationally.

Contact Us

Office of Marketing & Communications

Library Tower
Corriher-Linn-Black Library