Social Toolkit

These are the Catawba biographies for social media. There's a short version for platforms with character limits and a mid-length version for platforms where there is space to say a little more.

SHORT

Leading-edge academics and environmental initiatives in the heart of NC. We're graduating smart, bold citizens who make a difference in the world.
#GoodGoesFar

MID

Leading-edge academics plus championship-winning athletics, all on a nurturing North Carolina campus dedicated to environmental sustainability and responsibility. Catawba College graduates smart, bold citizens equipped to make a difference in the world. Because #GoodGoesFar

These are Catawba's brand hashtags. Use them to tell our story and celebrate our brand. Promote them heavily on and off social media as we share the Catawba brand on social.

#GoodGoesFar

This is our brand hashtag. Use it to own the most powerful stories, biggest accomplishments, most eye-catching brand posts, and whatever else best represents the Catawba brand. Use it to inspire buy-in from the community. Once they associate #GoodGoesFar with Catawba, we'll have an endless supply of content to tap into.

#CatawbaStories

This hashtag will tie into the Catawba Stories element on the website. use it when sharing student, faculty, and staff profiles or inspiring tales of Catawba goodness. Use it in conjunction with #GoodGoesFar when sharing stories/profiles to help build our brand power and awareness.

Text for social media posts that can be mixed and matched with various design assets or images.

EXAMPLES

We've awarded more than $120 million in aid to our students. It's how we're making good on our commitment to an accessible Catawba education for deserving students.

Over 70 fields of study + the ability to create your own major. This is a college built for unbridled exploration, serious boundary-pushing, and unlimited goodness. How far will you take it?

Conveniently flexible, seriously affordable, and powerfully networked. Our 100% online adult education is designed to meet your goals and bring your career to new heights. This is going to be good.

Catawba students are building homes, holding fundraisers for pregnancy support centers, and volunteering at local food pantries. We use our good to make things better in our hometown, and that’s just the start.

In every classroom, on campus, and with every student, staff, and faculty member, we find the good. It’s what powers this place—aside from geothermal and solar energy. You’ll find good in our commitment to the environment and our leading-edge
academics. Good is what’s helping us create a kinder, smarter world.
#GoodGoesFar

Good is helping students dig into their passions and connecting them with what matters. The Lilly Center for Vocation and Values does just that—helping Catawba students discover where their talents lie and then how to use them to create their best possible future.

Where else can you learn next-generation DNA gene sequencing as an undergraduate? Nowhere, actually. Catawba is the only institution in the country giving undergraduate students exposure to the next frontier of medicine. And we’re seriously good at it.

Catawba College is home to 24 NCAA Division II teams. That’s 24 ways to become an MVP, to smash records, and go big. Our grads have gone on to the NFL, NBA, and the MLB—and you could be next.
#GoodGoesFar

Catawba College students are building up communities in every way possible. We’re regularly included on the President’s Honor Roll for Volunteer Service (one of only 300 institutions nationwide). We see the good. And build the better.

Since 1996, Catawba College’s Center for the Environment and Sustainability has been a hub for hands-on learning and the polestar for policy, research, and convening for regional water, air, and energy issues. Now, it’s steering us toward the future as the first carbon-neutral college in the Southeast. If you’re ready to stand for good change, come to the college that leads by example.

The Office of Marketing and Communications has graphic images and videos to share on social media. They can be mixed and matched with example captions provided in the toolkit, or you can use them with new captions you have written. Don't share them all at once. Spread them out over time, mixed in with other content you're posting to give them greater impact.

Marcomm is happy to share the graphics with you. We'll also constantly create new ones. If you have a specific need, just let us know.

EXAMPLES

A Catawba Comeback.
Justin Dionne '07

Example Caption:
Sometimes good means a second chance. Justin Dionne ’07 left Catawba to try his luck as an actor. He came back after a semester to finish his undergraduate degree in theatre. “Catawba allowed me to fail, to learn from that, and then to try again,” he says. Now, as the executive director of the Cain Center for the Arts, Justin taps Catawba students through his own internship program. His good means continuing
the tradition of giving chances.

Catawba's Where You'll Hone Your Craft.
Tiffany Cox '07

Example Caption
Before first-gen Catawba grad Tiffany Cox ‘07 was booking gigs on “Grey’s Anatomy,” “Dead To Me,” “American Horror Story,” and more, she got her start right here at Catawba. Connecting you to your true calling. That’s Catawba.

From Salisbury to Hollywood Sets.
Jessica Moretti '07

Example Caption:
From an introductory course in set design to a job with visionary director Guillermo del Toro. Jessica Moretti ‘07 is living her dream making sets for major movie legends, fashion shows, and the Macy’s Thanksgiving Day Parade. Turn your natural talents into a career you love.
#GoodGoesFar

At Catawba, "The Sky's the Limit."
Jayland Sanders '23

Example Caption:
Jayland Sanders ‘23 always saw himself working in music. It always made sense to him. So he paired it with a Business Admin degree from Catawba and is working as the music mogul he always wanted to be—writing his own music and running his own record label. Catawba is where your passions meet big-time opportunities.

"Catawba Gae me the Skills to Succeed."
SHemya Stanback '21

Example Caption:
Shemya Stanback ‘21, ‘23 can do it all. The Sports Management grad juggles event coordination, social media production, and operations to put on some of the biggest bowl games of the year for ESPN Events. She’s grateful for Catawba’s hands-on approach to building her knowledge outside the classroom. From first-hand educational experiences to post-grad career successes, you’ll graduate ready for anything.
#GoodGoesFar

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