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General Management

Mode of Study:
On Campus
Degree Level:
Undergraduate, Major, Concentration
Degree Types:
Bachelor of Science
School of Business

Become a Highly Sought After Business Graduate with a Broad Range of Business Knowledge and Skills

If you want a career in business but don’t have a specific focus, the General Management Concentration will prepare you to lead a business effectively or even own one after graduation. Courses like Human Resource Management, Organizational Behavior, and Motivation and Leadership, will teach you how all facets of business integrate to form a successful marketplace endeavor.

Black female students attentive in class


Many students at Catawba College consider not declaring a major as a way to explore their options prior to committing to an articulated degree program. With the General Management Concentration in the Catawba College Ketner School of Business, you’re able to both declare a business major and discover the many opportunities that can await you as a graduate by engaging in service learning, internships, and studying abroad.

As a General Management Concentration major, we provide you with a foundational and broad education that encompasses the breadth of business disciplines, including accounting, finance, economics, business administration, marketing, and communication, through learning that takes place inside and outside of the classroom. You will be marketable as a candidate in any of these disciplines the day you graduate from Catawba.

Catawba College Business Programs

Prepare to succeed in a career in the world of business with a Business Degree from Catawba College. Careers and futures in the business world have never been brighter and earning a Bachelor of Science degree in Business Administration from Catawba College is a key way you can prepare to shine in that world. Our mission is to prepare our business degree students for workplace success, whether in a small organization or large corporation, through a strong curriculum based on experiential learning, industry and job relevancy, and curriculum relevance. We place an emphasis on emerging growth sectors and technologies that are driving the global economy.

I chose Catawba because of the small atmosphere and the personal attention that you get from the professors. I've always had a passion for business and the quality of the professors in the School of Business is what really drew me in.

Christian Crifasi '13  Business Graduate; Cross Country Team Member; U.S. Naval Officer

Program Details

Lots of Opportunity

Lots of Opportunity

We offer students pursuing a degree in General Management some of the best opportunities and resources available to explore their options as General Management majors: internships, study abroad, and undergraduate research.

Net Price Calculator

Net Price Calculator

Estimate your share of college costs and how much financial aid you may be eligible to receive

Our calculator is designed to give you an early indication of what type of financial aid you may qualify for if you were attending Catawba College as a first-year, transfer, online, or graduate student.



Jobs Business Administration majors from Catawba College are shaping the business world in the following positions:

  • CPA
  • Financial Advisor
  • Software Support Analyst
  • Web Developer
  • Search Engine Optimization Specialist
  • Human Resource Manager
  • Banker
  • Small Business Owner 

Graduate Schools Grad schools enrolling Catawba College Business majors:

  • UNC-Charlotte
  • N.C. State University
  • UNC-Chapel Hill
Contact Us

Department of Business & Economics

9am - 5pm
9am - 5pm
9am - 5pm
9am - 5pm
9am - 5pm
2nd Floor
Ketner Hall