Integrated Marketing Communication Courses
Communication Courses Required
COMM 1050
Introduction to Communication
This course provides an introduction to core concepts of Communication and a survey of the main subfields, methodologies, topics and trends in contemporary communication.
COMM 1110
Intro to Converging Media
An introduction to the fundamental principles and techniques of modern media with emphasis on the convergence and integration of modern media.
COMM 2255
Writing For Media
Theory and practice in various forms of writing for print journalism, electronic journalism, and public relations.
COMM 2701
Public Relations
An introduction to the theories, principles and practices of modern public relations.
COMM 3050
Digital Cultures
This course explores contemporary issues and concepts focused on the different ways that digital technology impacts interpersonal relationships, economics, politics, and culture. Students will emerge with a clearer understanding of the ways new media technologies impact and shape their lives, with improved media literacy, and with the vocabulary and skills necessary to engage in meaningful discussions, debates and interventions around digital technologies and its various impacts in their lives.
Select ONE of the following:
COMM 2810
Organizational Communication
An introduction to the theory and practices associated with management and communication of information within organizations and businesses.
COMM 2120
Interpersonal Communication
A study of various theories and types of verbal communication as they affect the dynamics of human relationships.
Marketing Courses Required
MKT 2501
Principles of Marketing
A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, promotion, and pricing; societal issues, service, nonprofit and international marketing.
MKT 2502
Consumer Behavior
A study of factors that influence the decision to purchase a product or service to include both the consumer and industrial sectors. Prerequisite: MKT 2501
MKT 2503
Advertising
A study of advertising issues in both traditional and electronic environments, to include policy formulation, promotional activities, agency selection and analysis. Prerequisites: MKT 2502.
MKT 3402
Retail Management
Foundational knowledge of the retail industry, including types of retailers, consumer buying behavior, retail operations management, merchandise management, and retail marketing strategies. Prerequisite: MKT 2501.
Select ONE of the following:
COMM 4401
Internship in Communication
A supervised application of theory to practice in a functional area relating to communication arts. Prerequisite: Permission of instructor.
MGT 4403
Experiential Learning
Same as CIS 4403. A reality-based, outside-of-the-classroom experience, under the supervision of a faculty member. This experience may include practicum, service learning, study abroad, computer simulation, or other similar approved experience. Prerequisite: Permission of instructor.
MKT 3990
Strategic Marketing
Other Required Business Courses - THREE of the following electives:
ACC 1901
Principles of Accounting I
A study of the accounting principles with emphasis on the use and analysis of financial information for decision-making purposes.
DMP 1501
Intro to Digital Media Product
Covers the basic skills of content production. Theory of camera use, editing and storytelling will be covered. Use of editing software will be introduced and used.
ECON 1902
Principles of Microeconomics
A study of markets, the price systems and allocation of resources, distribution of income, international economy, and perspectives on economic change, with emphasis on microeconomics.
ENT 2501
Intro to Entrepreneurship
A study in the foundations of entrepreneurship that can be applied to an individual venture, partnership, small business, or (as in intrapreneurship) a large organization. This course will develop the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning and building an organization.
ENT 2512
Entrepreneurial Marketing
Entrepreneurial marketing focuses on the four key marketing drivers for building a business, using the traditional "4P's" marketing framework. This course emphasizes and develops the elements of a product, place, promotion, and price that are most important for entrepreneurial ventures.
CIS 2501
Fndtn Info Sys for Org
Students learn fundamental concepts and uses of information systems for business and beyond including management information systems, programming, cloud computing, mobile technologies, digital marketing, big data and ethical issues.
CIS 3514
Web Tech & Elec Comm
A study of web technologies including cloud computing, social media, web site development, and search engine optimization for e-commerce and other applications. Students learn to use development tools and languages for web development. Prerequisite: CIS 1400 or MATH 1400.
MGT 2501
Principles of Management
An examination of major concepts, theories and practices in business management, with emphasis on planning, decision-making, basic organizational structures, motivation and leadership styles.
Students majoring in Integrated Marketing Communication cannot pursue minors in Marketing or Communication.
