Atrium at Ketner Hall

Integrated Marketing Communication

Mode of Study:
On Campus
Degree Level:
Undergraduate, Major
Degree Types:
Bachelor of Arts
School of Business

Engage Customers Across All Marketing and Communication Channels With An Integrated, Effective Message.

Catawba College’s degree in Integrated Marketing Communication prepares you to effectively market to and communicate with business customers in almost any vertical across all contemporary platforms, including social media, digital advertising, print, and broadcast. An Integrated Marketing Communication major graduates ready for jobs in internal communications, external communications, advertising, marketing, and public relations.

Catawba’s student-centered approach, access to professional-grade equipment, collaborative opportunities with other academic majors, and nearby access to major markets in Charlotte, the Triad and the Triangle uniquely prepare Integrated Marketing Communication majors for launching their successful career immediately upon graduation.

Our graduates go out into the world with an understanding of how digital and traditional communication practices, new media, and technologies are reshaping everything we do: work, education, relationships, health, and everyday living.

Program Highlights

  • On-Campus Job Training

    Integrated Marketing Communication majors work for the Catawba College student paper, radio station, or use professional, broadcast-quality camcorders and iMac workstations to shoot and edit in our state-of-the-art digital media lab on campus.

  • Expert Faculty

    Marketing and communications faculty who are experts in their fields and small class sizes help Integrated Marketing Communication students develop critical thinking skills, communication proficiency, and marketing literacy in a supportive environment.

  • Internship Opportunities

    Catawba College’s close proximity to rapidly growing metropolitan areas means that you’ll find highly desirable and competitive internship opportunities in digital and traditional media, PR firms, and ad agencies.

If you want to have the freedom to design an ideal life for yourself, Catawba makes it possible for you to do so. Catawba won’t do it for you, but Catawba will help you along the way.

Victoria Whetzel ’17 Communication major; Theatre Arts minor

Program Details

Experiential Learning Focus

Experiential Learning Focus

Catawba College’s Integrated Marketing Communication program is an experientially focused academic major that emphasizes real-world, hands-on opportunities for its students. Whether working to develop promotional videos and campaigns for departments on campus or for other North Carolina businesses and non-profits, Integrated Marketing Communication majors learn by doing.

Net Price Calculator

Net Price Calculator

Estimate your share of college costs and how much financial aid you may be eligible to receive

Our calculator is designed to give you an early indication of what type of financial aid you may qualify for if you were attending Catawba College as a first-year, transfer, online, or graduate student.



Jobs - Integrated Marketing Communication majors from Catawba College are making their mark in the following positions:

  • Account Executive at Creative Agency
  • Newspaper Reporter
  • Television Production Assistant
  • Admissions Counselor
  • Copywriter
  • Digital Media Content Developer

Graduate Schools - Grad schools enrolling Integrated Marketing Communication majors include the following: 

  • UNC-Charlotte
  • UNC-Greensboro
Contact Us

Department of 4405

9am - 5pm
9am - 5pm
9am - 5pm
9am - 5pm
9am - 5pm
3rd Floor
Ketner Hall