Brand Style Guide

These guidelines define and describe the various parts of our brand, and offer examples of how we bring it to life across our institution and through our communications. The primary objective of the style guide is to develop a comprehensive and strong visual identity system to help standardize the application of the brand identity across the College.

All materials printed or produced by Catawba College, or in the name of Catawba College, must follow our Brand Style Guide.

Are there exceptions? Very rarely. All exceptions must be approved by the Office of Marketing and Communications.

Guidelines:

Typography contributes to how our messages are read and communicated. Catawba College uses three typefaces to create a clear hierarchy while making our content legible and engaging.

New Frank

New Frank is the primary headline font in the Catawba brand design, leaning mostly into an all-caps Extra Bold and Bold weights.

Download Font
Substitute Font: Barlow

Adelle

Adelle is used as a text font (primarily regular and light weights).

Download Font
Substitute Font: Aleo

Montserrat

Montserrat is reserved for secondary headline and subhead usage. Only the lighter weights are used.

Download Font

Selective-Use Fonts

The College uses several fonts which are reserved for selective use only. As such, they are not all shared for download. If you have questions about fonts, please contact the MarComm Office.

Thirsty Script Light is a selective-use font reserved for headlines. It may only be used sparingly with approval by the Office of MarComm.

Download Font

Fonts may be downloaded via Google Fonts or Adobe Fonts.

How to Install Catawba’s Brand Fonts

Visit catawba.edu/brandguide and click on the download links for each of our brand fonts.
Click on “Download Family” from each font download page to save the zipped file (zip) containing font to your computer.
Open or unzip the file by selecting “Extract All” from the right-click menu or once the zip file is opened for viewing.
Open the font file and click “Install.”
Repeat for each font downloaded. Your software programs may need to be reopened before the new fonts are recognized.

How to Set Catawba’s Brand Fonts as Default

IN WORD:

To set the Normal body copy font:

With the “Home” tab view selected, right-click on the Normal style option and choose “Modify”
Select Adelle as your font
Click the “New documents based on this template” radio button
Click “OK” to save your changes

To set the Heading fonts:

With the “Home” tab view selected, right-click on the Heading 1 style option and choose “Modify”
Select New Frank as your font
Click the “New documents based on this template” radio button
Click “OK” to save your changes
Repeat for Heading 2

IN OUTLOOK - PROGRAM:

Go to File > Options > Mail > Stationery and Fonts...
Select the font you want to change:
- New mail messages - Sets the default font for original messages you compose.
- Replying or forwarding messages – Set the font on messages you're forwarding or replying to.
- Composing and reading plain text messages – Note: Plain text messages are received using a standard font.
Select Adelle as the default font.
Click “OK” all the way back to the original screen to save your changes.

IN OUTLOOK - WEBMAIL:

Under the Settings (Gear icon), choose “View all Outlook Settings”
Go to Mail > Compose and Reply
Under Message Format, choose Adelle as your default font. Note: If Adelle is not in the available list of fonts, Aleo or Segoe UI are great alternatives.
Hit “Save” to apply your changes.

Primary Colors

Catawba Blue and white are the official College primary colors. Most hues are expressed with paired darker and lighter values.

Catawba Blue

Print:
Coated: PMS 280C
Uncoated: PMS 280U
CMYK: 100, 85, 0, 39

Online:
#02216E

White

Print:
PMS White
CMYK: 0, 0, 0, 0

Online:
#FFFFFF

Secondary Colors

Secondary colors should be used in conjunction with one or more of the primaries.

Red

Print:
Coated: PMS 186C
Uncoated: PMS 3517U
CMYK: 0, 100, 80, 5

Online:
#C91235

Dark Blue

Print:
Coated: PMS 2767C
Uncoated: PMS 2767U
CMYK: 100, 71, 0, 66

Online:
#13294E

Tertiary Colors

Tertiary colors should be used in conjunction with one or more of the primaries.

Black Print: Coated: PMS 426C Uncoated: PMS Black6U CMYK: 81, 67, 55, 83 Online: #24272C	Blue Print: Coated: PMS 2387C Uncoated: PMS 2175U CMYK: 91, 60, 0, 0 Online: #061CE	Light Blue Print: Coated: PMS 290C Uncoated: PMS 290U CMYK: 25, 1, 0, 0 Online: #BADAFB	Red Orange Print: Coated: PMS 2027C Uncoated: PMS 2028U CMYK: 0, 80, 79, 0 Online: #EE5246
Gold Print: Coated: PMS 142C Uncoated: PMS 7406U CMYK: 0, 21, 77, 0 Online: #F1C052	Yellow Print: Coated: PMS 106C Uncoated: PMS 106U CMYK: 1, 0, 79, 0 Online: #FAE652	Teal Print: Coated: PMS 3165C Uncoated: PMS 3165U CMYK: 100, 0, 29, 64 Online: #004F5B	Light Teal Print: Coated: PMS 573C Uncoated: PMS 573U CMYK: 24, 0, 11, 0 Online: #B6E4E5
Green Print: Coated: PMS 4216C Uncoated: PMS 4216U CMYK: 55, 6, 98, 64 Online: #3F5927	Light Green Print: Coated: PMS 372C Uncoated: PMS 372U CMYK: 15, 0, 53, 0 Online: #D4ED98

Tertiary Colors - Selective Use

There are two additional colors in the Catawba College tertiary palette. They are compatible with all other colors in the brand palette. However, these colors are for specific and restrictive use:

Athletics Gray (PMS Cool Gray 7C) is for sole use by Athletics. It is reserved for their use only and should not be used for general brand design.
Environmental Green (PMS 377C) is for sole use by the Center for The Environment. It is reserved for their use only and should not be used for general brand design.

Athletics Gray
(Athletics Only)

Print:
Coated: PMS Cool Gray 7C
Uncoated: PMS Cool Gray 7C
CMYK: 38, 29, 24, 5

Online:
#989AA5

Environmental Green
(Center for the Environment Only)

Print:
Coated: PMS 377C
Uncoated: PMS 2301U
CMYK: 41, 0, 100, 22

Online:
#7A9B06

Montserrat

This is the primary font for Athletics. It pairs well with the athletics mark and comes in numerous weights to choose from, making it versatile for use in all applications.
Download Font

Octin College Bold - Athletic Brand Font

This font pairs well with Montserrat creating interesting treatments. It should be used for headlines and pulling quotes and is only for athletic use.

It is preferred that the Marketing and Communications Office provides the athletic wordmark as an image to ensure consistency of appearance and branding.

Download Font

Primary Colors

Navy and white are the official College College Athletics colors.

Navy

Print:
Coated: PMS 2767C
Uncoated: PMS 2767U
CMYK: 100, 71, 0, 66

Online:
#13294E

White

Print:
PMS White
CMYK: 0, 0, 0, 0

Online:
#FFFFFF

Secondary Colors

Secondary colors should be used in conjunction with one or more of the primaries.

Red

Print:
Coated: PMS 186C
Uncoated: PMS 3517U
CMYK: 0, 100, 80, 5

Online:
#C91235

Athletics Gray

Print:
Coated: PMS Cool Gray 7C
Uncoated: PMS Cool Gray 7C
CMYK: 38, 29, 24, 5

Online:
#989AA5

Office of Marketing & Communications

marcomm@catawba.edu

Hours

8am-5pm

CLOSED

Phone

704.637.4393

Location

Library Tower
Corriher-Linn-Black Library

Support Center

Brand Style Guide

All materials printed or produced by Catawba College, or in the name of Catawba College, must follow our Brand Style Guide.

Guidelines:

New Frank

Adelle

Montserrat

Selective-Use Fonts

How to Install Catawba’s Brand Fonts

How to Set Catawba’s Brand Fonts as Default

Primary Colors

Secondary Colors

Tertiary Colors

Tertiary Colors - Selective Use

Montserrat

Primary Colors

Secondary Colors

Office of Marketing & Communications

Social

Site Menu

Your Path Starts Here.

Brand Style Guide

All materials printed or produced by Catawba College, or in the name of Catawba College, must follow our Brand Style Guide.

Guidelines:

College Typography

College Brand Colors

Athletics Typography

Athletic Brand Colors

Office of Marketing & Communications

Social

Site Menu

Your Path Starts Here.