Music Business
The Real World Business Knowledge and Skills Needed for Today’s Music Industry
Catawba students who have chosen the Music Business concentration as the focus for their Music majors pursue “behind the scenes” careers in the music industry. After graduating from Catawba College, music business majors are prepared to become music managers, agents, producers, promoters, or label executives.
Prepare yourself to excel in the areas of the music industry that don’t happen on-stage. From marketing and event promotion to contract negotiation, sponsorship, and public relations, you’ll be equipped to enter the industry and handle all aspects of business on behalf of your client or employer.
Music majors who concentrate in Music Business take specialized business, marketing, and economics courses to develop acumen allowing them to excel in a competitive industry. Students learn alongside their classmates through Catawba’s innovative Artist Development Program (ADP) while also completing a professional internship centered on their specific interests in the concentration.
Music Degree Programs
Learn about the six Music programs offered at Catawba College and what makes it so unique. Concentrations include Music Business, Music Performance, Popular Music, Music Education, Sacred Music, and Worship Arts
Music Facilities Tour
Take a student-led guided tour of the music venues and facilities at Catawba College.
Program Highlights
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Artist Development Program (ADP)
Catawba College’s Artist Development Program gives students a glimpse into the world of the music industry. Program students come from different backgrounds but share a similar goal: perform or manage the talent on stage.
Program Details
Artist Development Program (ADP)
Artist Development Program (ADP)
Catawba College’s Artist Development Program, or ADP, was created in 2010 by Catawba College Music Business major Chris Lunetta. Its objective is to give Catawba's incredibly talented students a glimpse into the world of the music industry. Music students who participate in the program come from different backgrounds but share a similar goal: perform or manage the talent on the big stage.
Net Price Calculator
Net Price Calculator
Estimate your share of college costs and how much financial aid you may be eligible to receive
Our calculator is designed to give you an early indication of what type of financial aid you may qualify for if you were attending Catawba College as a first-year, transfer, online, or graduate student.
Outcomes
Outcomes
Careers - Catawba College Music Business graduates have taken positions in the professions:
- Artist Management
- Venue / Event Management
- Music Publishing
- Record Company Executive
- Audio Engineering
- Tour Management and Production
- Audio and Lighting Production
- Music Marketing / Merchandising
Graduate Schools - Music majors who have graduated from Catawba are currently enrolled at the following institutions:
- Florida State University
- Mercer University
- Winthrop University
- East Carolina University