Communication

View course information and requirements for the Communication major.

Tom Smith Scholarship
The Ketner School of Business offers the Tom Smith Business scholarship to new and transfer students attending on a full-time basis in-person.

This award can provide up to an annual $3,000 scholarship to individuals interested in the world of business. We award this scholarship to those we believe best embody the qualities of Catawba - Scholarship, Character, Culture, and Service. As a recipient, you will provide a role model and example to the student population of Catawba College, and carry its message to the world.

The Tom Smith Scholarship offers Catawba students assistance with their tuition costs and provides the following benefits.

• Tom Smith Fellows participate in program offerings (six to eight events) through the Ketner School of Business each year to maintain the scholarship and fellowship
• Tom Smith Fellows will be expected to attend the Tom Smith luncheon each Spring, interacting with Mrs. Martha Smith and faculty to provide individualized attention and mentoring.
• As upperclassmen, Tom Smith Fellows serve as mentors for first-year students in the fellowship program. 

Students who are eligible to apply for Catawba's Business scholarship must have an academic grade point average of 3.2 or above.

Current Catawba College students are not eligible for the Tom Smith Scholarship.

David Jordan Scholarship
This scholarship is designed to inspire high-achieving, mission-fit students with demonstrated need to enroll in the Ralph W. Ketner School of Business. The College will select one student each year as the recipient of the David Jordan Scholarship with an average award of $10,000. This is the highest and most prestigious award for a student enrolling in the Ketner School of Business.

• Catawba College’s Bachelor of Arts Degree in Communication equips students with skills needed to communicate information effectively across multiple platforms. Recently revised to emphasize digital media skills and fluency that are in high demand across all types of current workplaces, this program teaches students critical thinking skills, media literacy, and an understanding of how communicative practices, new media, and technologies are reshaping work, education, relationships, and everyday life.
• Courses in Public Speaking, Principles of Journalism, Introduction to Digital Media Production, Digital Cultures, and Intercultural Communication are core components of this concentration. Students may also learn to use professional grade video and editing equipment in our on-campus digital media lab. Proximity to nearby metropolitan areas allow Communication majors to obtain dynamic internships at television and radio stations, creative service agencies, and national corporations including Lowe’s, Wells Fargo, and Bank of America. Additionally, students who are interested in sports can focus their education with the Sport Communication concentration.

• Courses in Public Speaking, Introduction to Converging Media, Writing for Media, and Digital Cultures are core communications components of this business-centered concentration. Students may also learn to use video and editing equipment in our on-campus digital media lab.
• Catawba College’s Communication concentration of the Bachelor of Science Degree in Business Administration is accredited by the Accreditation Council of Business Schools and Programs (ACBSP) which means that the courses we teach, the way we teach them, and the resources we provide to students in Catawba’s Ketner School of Business adhere to business world best practices. It also means that our faculty are constantly assessing and improving their teaching styles and their curricula to stay in sync with the latest trends and cycles in business.

Meet the faculty of the Communication Arts & Marketing Department: