Integrated Marketing Communication

Discover the courses you will take in Integrated Marketing Communications.

Catawba College’s Integrated Marketing Communication major includes core Communication courses, like Writing for Media and Organizational Communications, and couples them with Marketing and Business courses, like Consumer Behavior and Principles of Microeconomics, to provide you a complimentary introduction and understanding of how these three disciplines intersect.

Integrated Marketing Communication majors at Catawba College take advantage of the internship opportunities available in nearby metropolitan markets at many media outlets and at public relations and creative advertising agencies. Catawba’s Marketing and Communication students have interned with:

• Greensboro’s 93.1 The Wolf radio station
• CBS Broadcasting Network in New York City on shows including The Late Show with Stephen Colbert, CBS This Morning, CBS Sports
• WSAT-AM
• Downtown Salisbury, Inc.
• Charlotte Motor Speedway Public Relations Office
• The Salisbury Post.

Tom Smith Scholarship
The Ketner School of Business offers the Tom Smith Business scholarship to new and transfer students attending on a full-time basis in-person.

This award can provide up to an annual $3,000 scholarship to individuals interested in the world of business. We award this scholarship to those we believe best embody the qualities of Catawba - Scholarship, Character, Culture, and Service. As a recipient, you will provide a role model and example to the student population of Catawba College, and carry its message to the world.

The Tom Smith Scholarship offers Catawba students assistance with their tuition costs and provides the following benefits.

• Tom Smith Fellows participate in program offerings (six to eight events) through the Ketner School of Business each year to maintain the scholarship and fellowship
• Tom Smith Fellows will be expected to attend the Tom Smith luncheon each Spring, interacting with Mrs. Martha Smith and faculty to provide individualized attention and mentoring.
• As upperclassmen, Tom Smith Fellows serve as mentors for first-year students in the fellowship program. 

Students who are eligible to apply for Catawba's Business scholarship must have an academic grade point average of 3.2 or above.

Current Catawba College students are not eligible for the Tom Smith Scholarship.

David Jordan Scholarship
This scholarship is designed to inspire high-achieving, mission-fit students with demonstrated need to enroll in the Ralph W. Ketner School of Business. The College will select one student each year as the recipient of the David Jordan Scholarship with an average award of $10,000. This is the highest and most prestigious award for a student enrolling in the Ketner School of Business.

Meet the faculty of the Communication Department: