Marketing
Engage Customers Across All Marketing and Communication Channels With An Integrated, Effective Message.
Catawba College’s degree in Marketing prepares you to effectively market to and communicate with business customers in almost any vertical across all contemporary platforms, including social media, digital advertising, print, and broadcast. A Marketing major graduates ready for jobs in internal communications, external communications, advertising, marketing, and public relations.
Catawba’s student-centered approach, access to professional-grade equipment, collaborative opportunities with other academic majors, and nearby access to major markets in Charlotte, the Triad and the Triangle uniquely prepare Marketing majors for launching their successful career immediately upon graduation.
Our graduates go out into the world with an understanding of how digital and traditional communication practices, new media, and technologies are reshaping everything we do: work, education, relationships, health, and everyday living.
Program Highlights
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On-Campus Job Training
Marketing majors work for the Catawba College student paper, radio station, or use professional, broadcast-quality camcorders and iMac workstations to shoot and edit in our state-of-the-art digital media lab on campus.
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Expert Faculty
Marketing and communications faculty who are experts in their fields and small class sizes help Marketing students develop critical thinking skills, communication proficiency, and marketing literacy in a supportive environment.
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Internship Opportunities
Catawba College’s close proximity to rapidly growing metropolitan areas means that you’ll find highly desirable and competitive internship opportunities in digital and traditional media, PR firms, and ad agencies.
Program Details
Experiential Learning Focus
Experiential Learning Focus
Catawba College’s Marketing program is an experientially focused academic major that emphasizes real-world, hands-on opportunities for its students. Whether working to develop promotional videos and campaigns for departments on campus or for other North Carolina businesses and non-profits, Marketing majors learn by doing.
Net Price Calculator
Net Price Calculator
Estimate your share of college costs and how much financial aid you may be eligible to receive
Our calculator is designed to give you an early indication of what type of financial aid you may qualify for if you were attending Catawba College as a first-year, transfer, online, or graduate student.
Outcomes
Outcomes
Jobs - Marketing majors from Catawba College are making their mark in the following positions:
- Account Executive at Creative Agency
- Newspaper Reporter
- Television Production Assistant
- Admissions Counselor
- Copywriter
- Digital Media Content Developer
Graduate Schools - Grad schools enrolling Marketing majors include the following:
- UNC-Charlotte
- UNC-Greensboro